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Pernod Ricard South Africa is one of six African market companies to proudly fly the flag of the Pernod Ricard Group.
The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vodka and G.H.Mumm Champagne.
Pernod Ricard South Africa was ...
Demand Forecasting
Demand Plan Generation & Maintenance, Forecasting:
- Collaboration with growth revenue, consumer insights, brand/marketing, and sales to generate and maintain a 24-month rolling forecast with latest assumptions.
- Drive accurate forecast in statistical and consensus forecasting covering both baseline and events planning
- Maintain demand planning systems to reflect latest forecast.
- Create statistical forecasts
- Analyse historical demand and remove anomalies (including outliers) from the norm using historical information
- Execute statistical modelling
- Review resulting statistical forecast model
- Apply error analysis techniques to improve forecasting, update best fit statistical model to generate accurate base forecast
- Develop demand forecasts (operational forecasts) at multiple levels of aggregation for multiple time horizons as part of a demand planning function – i.e. clear phasing of demand plan by SKU
- Coordinate cross-functional research activities to reconcile significant variances and refine the forecast model to reflect updated sales and marketing assumptions – these are meetings held outside of the S&OP meetings
Create consensus forecast:
- Achieve consensus for operational demand forecast by leading monthly forecast meeting with sales, marketing & finance
- Build into the monthly forecast any relevant market intelligence information discussed at the marketing updates on pricing, promotion, market penetration.
- Prepare relevant forecast and performance data as well as research materials to drive discussions on forward forecast adjustments, on both base and events, with assistance from Growth Revenue and Consumer Insights teams.
- Provide insights to past promotional activities through analytics and share recommendations on forecast adjustments or promotion adjustments
- Coordinate cross-functional research activities to reconcile significant variances and refine forecast model to reflect latest sales and assumptions.
- Ensure monthly S&OP calendar demand planning related deadlines are strictly adhered to.
- Include direct drop customer forecasting and management.
Systems:
- Refine systems and methods to continually improve forecasts so that the company can better anticipate customer needs.
- Implementation and utilization of demand management software (Anaplan DP) that is used to house the critical information, and is integrated with the ERP system as well as the Sales & Operations Planning platform
- Enter and modify data and ensure the correctness of product hierarchy and master data
- Supporting planning related projects, system upgrade/transitions
- Support IT to resolve any system integration and data interface issues that may impact planning activities
Budget and Financial forecasting process
- Generate and approve a demand plan with a view of net sales impact on the business by collaborating with Finance and the V2V (Volume to Value) model
- Attendance of Quarterly/Monthly Financial meetings related to Brand marketing/Commercial teams that could impact sales forecasting
- Product allocations – Incorporate stock constraints and supplier allocations awarded into demand planning processes, and assist commercial to better prioritise limited stock to maximise net sales and manage customer demand
- Bi-annual review of allocation items demand with commercial and supply chain teams. Monthly allocations sales tracking to highlight monthly and annual risks to commercial
SFG (Simplify for Growth) and SSOS (Slow Selling & Obsolete Stock) collaborative management
- Work closely with Supply Planner , Anaplan DP tools and finance, to provide a qualitative and quantitative list of products to be delisted (80/20 principle) to ensure streamlining of the business portfolio
- Work closely with Supply Planner, marketing and sales teams to provide action plans to deplete slow moving stock
Forecasting Performance Tracking
- Monitor and report forecast trends & errors. Analyse forecast accuracy and bias performance through tracking actual sales (weekly/daily/monthly) and unpacking market insights and various demand drivers
- Present the forecast accuracy at the Demand Review meeting, agree on root cause analysis and corrective actions
- New Product Introduction – close tracking and reporting on performance versus demand plan and demand assumptions
- Monitoring actual sales to drive continuous improvements in consensus forecasting with marketing and sales
JOB REQUIREMENTS:
Minimum Educational Requirements and Work Experience:
- Degree in Supply Chain Management or equivalent
- Experience in liquor or FMCG industry preferred.
- At least 4 years Experience in demand/forecast planning/with forecast tools and ERP systems (eg SAP, JDE).
- Previous exposure on working with statistical forecast is a plus.
- Exposure to S&OP is a must.
- High Skill level - Microsoft Excel and PowerPoint
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Key Duties and Responsibilities
Logistics Strategy & Execution
Develop an understanding of Logistical network and requirements:
- Develop and deliver brand focused effective campaigns including Digital based on identified and relevant consumer insights.
- Execute shipment planning and trip scheduling.
Optimize the load plan.
- Resource availability setup and allocated prior to commencement of the plan. Fleet mix analysis conducted and understood.
- Shipments prepared and captured into JDE (Anaplan)
Review load plan execution
- Current day plan deviation managed, and appropriate corrective action taken.
- Previous day plan versus actual activity reviewed to correct and prevent the recurrence of current and/or potential issues.
Duty Payments
- Plan and execute duty payments in line with national stock requirements.
- Liaise with key stakeholders i.e., DSV, JFH, Bond Managers and Finance to facilitate a smooth operation.
- Transfer of stock on JDE to reflect the stock in the correct location.
- Leading and Managing third party primary distribution service providers
Manage own performance
- Appropriate self-management practices employed, and challenging goals which will continually push own performance agreed and achieved
- Own performance self-assessed and evaluated annually against goals and KPI’s, and deviations managed through corrective action.
- Problem-solving techniques used to determine the root cause of problems, identify and develop solutions, and resolve issues.
- Regular feedback solicited from peers and other stakeholders on own performance, with areas of concern addressed.
Manage third party primary distribution service providers
- Daily monitoring of site operational performance against standards (SLA), compiling KPIs and reviewing at meetings/forums
- Effective and efficient management of the claims process
- Implementing procedures to manage contractor non-conformance and ensuring understanding by applying measures to track performance.
- Root cause analysis of queries and complaints conducted to prevent recurrence
Financial & Budget Management
- Manage costs against approved budget
- Understanding demonstrated of productivity KPI’s and how the planning process influences these.
- Productivity KPI’s reviewed and managed to ensure alignment to budget.
- Identify and highlight potential areas of saving and optimization
- Optimize bottom line results
- Expenditure controlled against budgets and forecasts, with spend aligned against budget period phasing and commentary provided accordingly.
Cross Functional Team Management and Communication
- Lead effectively cross functional stakeholders to deliver clear execution plans.
Key Competencies and Experience
Knowledge, Skills and Attributes:
Functional and Technical Competencies
- Forecasting, Import / Export Procedure, Warehouse and Distribution planning, Warehouse Distribution and Transportation Management, Company & Product Knowledge, Operational Policy & Procedures
Behavioral Competencies
- Effective Decision Making, Planning and Organizing, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative, Analytical Skills
Leadership Competencies
- Strategic Vision, Entrepreneurship, Result Orientation, Live the Values, Team Management, People Development
Qualifications and Experience:
- Relevant Supply Chain Diploma / Degree
- Experience in ERP Software (JDE)
- Valid Driver’s License
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TRADE:
Drive Brand education across all channels (On/Off/E-comm/Redistributor)
- Supports and drives distribution, ROI & value share of new & existing brands (for e.g. through training, dinners, innovative consumer events, consultation on persuasion programmes and menus, etc).
- Focused on building category knowledge and positioning our brands as the ultimate brand of choice within the category.
- Leads & owns the design and implementation of the global SIP Programme across South Africa.
- Develops links with all key trade influencers (mixologists, bartenders, bar owners, F&B managers, sommeliers, etc) to leverage support and generate positive share of Voice.
- Leads and manages events with key On trade Outlets and, 3rd Party agencies.
- Develops breakthrough trade & industry relationships.
- Maintain & optimize relationships with on trade and off trade outlets where appropriate.
Cocktail Menu and drink strategy support
- Assists Sales Reps to win pouring contracts for cocktails and spirit brands by owning drinks menus and staff loyalty programs, etc.
- Drive drinks trends & always deliver of the highest standards.
- Creates & leads bespoke bar solutions to on trade customer.
CUSTOMER:
- Builds brand equity through engagement, inspiration & epitomising the PRSA brands.
- Continually acting as the Influencer to build Brand Advocacy – seen as the thought leader who can skilfully influence consumers, Friends of the brand and other stakeholders.
- Recruit & convert target consumers to the brand through trial and occasion.
- Seek relevant opportunities for brand development – trade associations, relevant events etc.
- Build relationships & development plans for each target outlet including consumer and trade promotions, brand visibility, signature serves, menus, etc.
MEDIA:
- Assists delivery of a strong PR campaign for PRSA brands.
- Valued spokesperson for PRSA brands with strong relationships and links with key media (press, digital, social).
- Driver of interest & newsworthy angles / stories for the PRSA brands.
- Shows Drinks Industry leadership and is first point of call for opinions and views.
- Engagement with influential lifestyle social media: As a PRSA ambassador, represent our brands to trade & lifestyle press & social media when/where opportunities arise.
INTERNAL:
- The “go-to” person for future trends & used as our internal agency to lead thinking around drinks / S&R initiates and future trends.
- Know the competition thoroughly with insights for PRSA counter-action.
- Leadership thinking on Serves and POS.
- Training on Brand & Category across entire PRSA internal teams.
Minimum Educational Requirements and Work Experience:
- Commercial Graduate Qualification – Business Related desirable though not essential (quality experience is more important than qualifications).
- WSET (or equivalent) level 2 spirits minimum requirement advantageous.
- Trade experience / bar management experience in the trade environment is critical to ensuring credibility and building relationships (3-5 years)
Functional and Technical Competencies:
- Customer Relationship Management, Market & Environment, Product Knowledge, Commercial Strategy, Results Orientation, Promotion, Merchandising, Evaluation of Commercial Activities.