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  • Posted: Mar 22, 2024
    Deadline: Not specified
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    The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise fo...
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    New Ventures Lead - NBA Africa

    Major Responsibility:

    • Development of a regional new verticals strategy across multiple verticals to support business growth via retail channels in NBA Africa’s priority markets.
    • Identify regional partners to develop African brand extension programs for NBA Africa.
    • Negotiate brand extension categories, product selection, minimum guarantees, royalty rates, payment terms, and territory with licensees, to achieve strong margins and competitive price points at retail.
    • Ensure that extension programme resonates with fans by extrapolating key values and themes from the NBA brand and its programming and translating that into extensions by clearly articulating program requirements to partners.
    • Negotiate and approve products, merchandise, and promotional deals and items, while overseeing all aspects of business terms from inception to end of the contract term
    • Help to develop & execute NBA brand extension concepts inside retail locations and including concept shops/ stores or eCommerce sites.
    • Build and manage brand extensions as part of new and renewed Marketing Partnership agreements in conjunction with the NBA Africa and BAL MP teams.
    • Manage partners through the product development cycle - from the development of creative briefs, and obtaining legal clearances, to final execution and production.
    • Build forecasts by region and category

    Required Skills/Knowledge:

    • 10+ Years of relevant work experience in the retail space
    • Requires experience and a proven track record in building new brand and FMCG lines
    • Needs to have led significant strategic projects from launch phase through to execution and thereafter to continued growth and performance targets.
    • Proven negotiation skills.
    • Possesses a highly innovative business development mindset with a win-win approach to Brand building
    • Has demonstrated strong results at building internal influence and followership throughout their past organizations which can also be accomplished within our Matrixed organization of NBA Africa, BAL and through key Global based colleagues

    Educational Background Required:

    • Bachelor's degree in Business, Marketing, or a related discipline

    go to method of application »

    Business Development Lead - NBA Africa

    Major Responsibilities:

    • Development and implementation of the new business strategy for NBA Africa.
    • Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
    • Manage the sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
    • Adapt current NBA marketing programs and create new initiatives tailored to prospective partners' requirements.
    • Maintain a database of high-value targets and opportunities
    • Monitor the activity of other sports and entertainment properties in the region
    • Liaise with colleagues globally across the NBA to uncover business development opportunities
    • Maintain a strong understanding of industry marketing channels and technologies that clients may utilize in activating their brand and business plans

    Required Skills/Knowledge:

    • Business planning and sales strategy.
    • Successful track record of leading teams and strategic work that resulted in the securing and retaining of significant sponsorship deals.
    • High level connectivity - client side and sponsorship/marketing community in general
    • Entrepreneurial approach with a strong understanding of business fundamentals
    • Ability to develop creative solutions which will meet the objectives of prospective partners

    Experience Needed:

    • Minimum of 10 years of senior sports industry sales and/or senior business development experience
    • Strategic thinker - able to shape, develop and execute the commercial strategy for NBA Africa
    • Commercially minded and results-driven
    • Excellent presentation skills
    • Ability to work well within a matrixed organization
    • A passion for sports, preferred
    • English fluency, French and or Arabic speaking preferred

    Educational Background Required:

    • Post Graduate degree required, MBA preferred

    Method of Application

    Use the link(s) below to apply on company website.

     

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