Junior Brand Manager at Signature Cosmetics

What is the purpose of this job?

• To lead brand performance across stores and e-commerce by driving product excellence, impactful campaigns, and strong in-store execution. The Junior Brand Manager ensures alignment between brand strategy and retail operations to maximize sales, profitability, and customer engagement, leads end-to-end brand planning, portfolio management, and go-to-market execution to enhance customer loyalty and drive sustainable business growth.

RESPONSIBILITIES:

What are you responsible for doing?

• Design, execute, and evaluate marketing activities including digital campaigns, social media, and distribution channel solutions to optimize brand reach and engagement.
• Collaborate closely with sales teams to gather market feedback, embark campaigns, and provide brand leadership and vision.
• Continuously analyse qualitative and quantitative market data, customer insights, and promotional analysis to identify growth opportunities, segment drivers, and business threats.
• Manage relationships with internal stakeholders and external agencies to ensure seamless communication and execution of marketing plans
• Oversee the budget for assigned brands with a focus on corporate sustainability and cost-effectiveness.
• Implement sales and brand strategies at store level according to industry standards.
• Champion the brand internally making sure all elements of the company understand the brand and its goals.
• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Deliver internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy
• Manage selection, ordering and distribution of informational and promotional materials.
• Develop all in-store signage programs, ensuring consistency of programs and messaging.
• Champion the brand internally making sure all elements of the company understand the brand and its goals.
• Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within Signature Cosmetics & Fragrances
• Work collaboratively with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified
• Identify opportunities for and provide input into corporate communication and corporate branding including but not limited to the intranet, official website, Corporate Social Investment

COMPETENCIES
What competencies do you require?
PERSONAL ATTRIBUTES/COMPETENCIES
What behaviours are you required to display in this role?

• Commitment to the customer (internal and external), the brand, organisation, and sustainability.
• Commitment to high performance, delivery focused, and goal driven.
• Flexible and adaptable to changing circumstances and requirements.
• Identifies opportunities to improve the business.
• Anticipates and resolves issues or obstacles that impede timely completion of tasks.
• Attention to detail.
• Plays a leading and supporting role in implementing initiatives at team level.
• Solid written and verbal communication skills
• Ability to be resourceful and proactive when issues arise
• Multitasking and time-management skills, with the ability to prioritize tasks
• Customer service orientated

TECHNICAL COMPETENCIES
Systems, processes, and technical competencies:

• Knowledge of relevant computer packages (e.g., Microsoft Office), able to capture information and produce reports
• Knowledge of identified business systems e.g., Sales reports, commission reports
• Knowledge of and process understanding of switchboard, petty cash, courier services
• Understanding of process compliance

Brand & Marketing:

• Understanding of business measures and targets directly relating to own role
• Go-to-market planning for new product launches
• Brand positioning and architecture development

Retail & Category Management

• Trade marketing and promotional calendar planning
• Strong understanding of retail KPIs (sell-through, stock turn, conversion rate, basket size)

Customer

• Understanding of the impact of own role on service delivery to internal and external customers
• Customer service mindset

Self:

• Able to work flexible hours in line with business requirements

OTHER JOB REQUIREMENTS

What theoretical knowledge (e.g., degree / diploma) does the job require?

• Grade 12 or equivalent qualification
• Marketing degree, or related qualification is a requirement
• Driver’s license
• Between 3 – 5 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team
• Minimum of 2 years working experience with Digital, and Retail Marketing
• Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy
• Minimum of 2 years’ experience within the consulting, Digital Agency and consumer products industry is preferred

What experience (e.g., previous exposure
does the job require?

• Previous experience working in a similar role
• Proficiency in Microsoft Office Suite is required
• Experience working with spreadsheets and collating information from numerous sources is required
• Experience in a customer service function in a retail or related environment an advantage
• Professional attitude and appearance is required