Latest Jobs at Red Bull

• The South African Brand Team act as brand guardians for Red Bull. The primary department responsibilities include consumer insights, product marketing; in-store and packaging activation – including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
• The Brand Specialist forms part of the Brand Marketing department and supports the planning and execution of impactful brand marketing campaigns, consumer activations and Direct-to-Consumer experiences. Working closely with the Brand Manager, internal marketing teams and external agencies, the role coordinates creative development, campaign assets, consumer touchpoints and project delivery across relevant channels. The Brand Specialist also contributes to consumer insight gathering, campaign reporting and business planning, helping to deliver consistent, high-quality brand experiences that support the growth of Red Bull’s business, media properties and events.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

CREATIVE ADVERTISING

• Coordinate the development and delivery of branded assets, including event key visuals, logos and campaign materials, ensuring consistency across Red Bull events and activations.
• Apply Corporate Identity and Branding guidelines across creative outputs and escalate questions or inconsistencies to the Brand Manager or relevant brand lead.
• Support the review and approval of advertising campaign creative, ensuring assets are delivered accurately, on time and in line with the agreed brief and brand standards.
• Identify opportunities to improve creative processes, asset management and campaign execution in collaboration with the Brand Manager and relevant agencies.

DIRECT-TO-CONSUMER

• Support the delivery of seamless, engaging and compliant Direct-to-Consumer (DTC) journeys across brand campaigns, events and consumer experiences.
• Collect and use consumer and event data responsibly, ensuring that data is captured, managed and applied in line with privacy and compliance requirements.
• Work with internal teams and external agencies to support consumer registration, communications, participation, guest management, fulfilment and follow-up.
• Use relevant DTC platforms, tools and workflows to support campaign delivery and consumer relationship management.
• Create premium consumer touchpoints that reflect Red Bull’s visual identity, tone of voice and brand experience.
• Ensure consumer-facing communications and experiences are consistent, personalised, high quality and aligned with DTC principles.
• Collaborate with stakeholders to improve consumer journeys, streamline processes and share best practices across campaigns and activations.
• Champion our Consumer Requests Handling tool, ensuraing prompt response to consumer queries and collaboration with Initiatives team & operations on product queries.

CONSUMER ACTIVATION SUPPORT

• Work with the Brand Manager, Development Agency and Creative Agencies to support the delivery of impactful, integrated 360° campaigns.

BUSINESS PLANNING

• Support the annual business planning process through research and analysis of consumer behaviour, trial and awareness metrics, and brand attribution across relevant playgrounds.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University Degree preferred
• Experience will be held in higher regard than just formal education
• 1–2 years’ experience in brand marketing, advertising, communications or a related field, preferably within a fast-paced consumer, lifestyle or FMCG environment.
• Experience supporting integrated marketing campaigns across digital, social media, retail, experiential and/or media channels.
• Experience working with creative, media, development and/or advertising agencies.
• Experience coordinating campaign assets, briefs, timelines, feedback and approvals across multiple stakeholders.
• Understanding of brand positioning, brand identity and the application of corporate brand guidelines.
• Knowledge of consumer marketing principles, including consumer insights, target audiences, campaign planning and communication strategy.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.

go to method of application »

• The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
• They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in Student Marketing, Sports, Culture and Communications.
• They leverage sales opportunities and encompass local needs and specificities and therefore impact the heart of local consumers, ultimately leading to the successful development of the business.
• The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Strategic Direction

• Responsible for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.
• Drive awareness among consumers and relevant scenes.
• Drive consumer trial through activities in line with brand values.
• Drive relevance across a variety of consumption occasions.
• Successfully execute program fundamentals in a truly tailored way

Executional Excellence

• Support the FMM in creating and supporting key events, scenes and marketing opportunities.
• Identify local heroes in relevant Red Bull scenes.
• Support in upholding a clean logistical system.
• Always have the “consumer” and “brand” eye in every single initiative.

Marketing Innovation

• Develop, own and execute new ideas that are locally relevant.
• Identify and selectively support cross-marketing opportunities.
• Understand the consumer landscape and lead the creative process for a constant flow of new ideas.
• Participate in the creation of new and exciting local relevant stories.

Enabling Structure

• Drive efficiencies in our programs, using the right tools.
• Maintenance and management of program tools.
• Source & hire with no compromise brand fit Student Marketeers.
• Lead and inspire a team of part-time employees.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Understanding the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Valid Driver's License.
• Proficiency in Microsoft Office.
• University degree preferred