Manager SSA Marketing at Nissan Motor Corporation

Job description

GRADE : M5

DIVISION : Sales and Marketing

DEPARTMENT : Marketing Communications

REFERENCE NUMBER : MSSAM17

PURPOSE / DETAILS OF THE JOB

Purpose of the job:

The SSA Marketing Manager will be responsible for directing Advertising and Communication efforts in the Sub Saharan markets to assist in achieving the business objectives in this crucial market. The role will focus on planning and directing communication efforts to raise the profile of the Nissan brand and products in the market. Working with our Dealers and National Sales Companies is a large part of the role and will require an individual with a passion for people and branding to make a success of this opportunity.

MAJOR ACTIVITIES

Ability to collate and analyse complex data to make relevant decisions. Shifting market conditions in the Sub Saharan markets. Availability of information within NSA to make decisions. Capacity of Dealers and NSC’s in the Marketing environment.

• Annual Dealer Direct (AMH) Market Communication Strategy process.
• Budget management, quarterly planning and media schedules, manage agency for timeous supply of materials, engage with dealers to ensure alignment of dealer marcomm activity to the comm strat, monthly reviews including KPI measurement.
• SSA digital strategy
• Ensure top 12 markets have websites that align with global standards
• Support transition of markets on different website platforms (CORE to Helios or SSA interim)
• Improve social media performance in top 12 markets (leverage product, AS & sponsorships)
• Virtual showroom investigation and digital spec sheets for showroom and events
• Advertising material validation (NSCs and Dealers)
• ICC and UCL sponsorship leverage in SSA
• Timeous supply of product comm material to SSA markets, using the new SSA portal:
• · Product launch preparation, product life cycle material updates, volume opportunity projects (new application of existing materials, additional materials)
• Top 12 markets require co-funded mobile event kits (ref. NSA event trailer)
• Top 12 markets require branding planning and implementation in showrooms.

QUALIFICATIONS and EXPERIENCE

• Minimum qualification: A Bachelor’s Degree in Marketing OR any related qualification
• 5 - 10 years experience in Marketing / Advertising in the Automotive industry
• Knowledge about the Sub Saharan markets and market dynamics.

SPECIAL REQUIREMENTS

CRITICAL SKILLS

• Project management
• Analytical and numerical skills
• Good reporting and presentation skills
• Cross functional acumen
• Information search
• Conceptual and strategic thinking skills
• Planning and time management
• Cross functional networking

CRITICAL ATTRIBUTES

• Good communication/interpersonal skills
• Intercultural sensitivity
• Accuracy and attention to detail
• Delivery orientated
• Self starter with resilience and drive
• Target and deadline driven
• Good business acumen
• Go-getter
• Self motivated