Marketing Manager at Spintelligent

Job description

Sector : Education & Training

Salary range : R20,000.00 neg.

Benefits : medical aid, incentives, up to 22 days of leave

You will be responsible for marketing a portfolio of large-scale business exhibitions. Using your marketing skills, you will research, develop and implement the marketing strategy in its entirety. You will work closely with the event manager and sales teams throughout the process to ensure event targets are reached. This is an analytical and statistically driven role yet you will also be required to personally look after and nurture key industry partnerships as well as outwardly promote the event in live media engagements. You will have bottom-line responsibility for creating and executing innovative international marketing plans deploying online & offline direct marketing tactics.

Requirements:

• Degree or equivalent qualification in Marketing Management.
• 3+ years in a strategic B2B marketing role.
• Proven track record in creating successful marketing communications campaigns.
• Proven use and understanding of complex databases and segmentation techniques.
• Proven understanding of tracking & response reporting and analysing.
• An excellent understanding of digital marketing techniques.
• Experience in event Marketing is preferred.

Responsibilities:

• Develop marketing strategy across a number of large international events.
• Define the brand strategy across the portfolio(s).
• Develop 6 and 12 month data acquisition strategy together with metrics and targets.
• Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising).
• Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.
• Coordinate and manage all direct marketing plans & activities to ensure that the plans are delivered effectively and in line with plan.
• Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered.
• Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently.
• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information.
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness.
• Manage & monitor budgets, providing accurate forecasts to feed into the budget setting process.
• Train & develop a team of highly skilled Marketing Co-ordinators.

Competencies:

• Excellent project management, planning and organisational skills.
• Above average interpersonal, written and verbal communication skills.
• Ability to work independently under tight deadlines.
• Outstanding analytical ability with acute attention to detail.
• Good combination of creative and analytical skills.
• Able to juggle multiple projects, work under pressure and meet deadlines.
• Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record.

Other:

• Must possess a valid passport and be prepared to travel into Africa and/or overseas
• Only suitable qualified and experienced Marketing candidates will be considered.