Dealer Principal (Automotive - OEM) at Kontak Recruitment

• Seeking a driven and commercially minded Dealer Principal to take full ownership of dealership operations within a multi-brand automotive environment.
• This role is ideally suited to a strong used car sales manager or senior automotive leader with OEM dealership experience who is ready to step into a Dealer Principal position and take responsibility for overall business performance.
• The successful candidate will be responsible for driving profitability, managing dealership operations, leading teams, and ensuring strong customer satisfaction and brand alignment.

Minimum Requirements:

• Grade 12 (essential)
• Relevant qualification in Business Management, Sales, or Automotive Management (advantageous)
• 3-5years experience in the automotive industry with a strong focus on used vehicle sales
• Proven experience managing used car sales operations within an OEM dealership environment
• Strong leadership experience managing sales and operational teams
• Proven track record of achieving sales targets and driving profitability
• Strong commercial and financial acumen
• Valid driver’s licence

Duties and Responsibilities:
Dealership Management & Profitability

• Take full responsibility for dealership performance, profitability, and operational efficiency.
• Drive revenue growth across used vehicle sales and related business units.
• Monitor financial performance, budgets, and cost control measures.

Sales Leadership & Performance Management

• Lead and manage the sales team to achieve targets and maximise profitability.
• Drive used vehicle sales performance, stock turn, and margin optimisation.
• Implement sales strategies aligned with OEM standards and market demands.

Operations & Team Management

• Oversee all dealership departments, ensuring alignment and operational efficiency.
• Lead, develop, and manage staff across sales and support functions.
• Drive a high-performance culture and ensure accountability across teams.

Customer Experience & Brand Management

• Ensure high levels of customer satisfaction and CSI performance.
• Maintain OEM standards across all dealership operations.
• Handle escalated customer queries and ensure effective resolution.

Strategic Growth & Business Development

• Identify opportunities to grow market share within the region.
• Drive marketing initiatives and local business development strategies.
• Build strong relationships with customers, suppliers, and OEM stakeholders.