Customer Marketing Manager at Tiger Brands

Job description

Please note: Tiger Brands is an equal opportunity employer and all applications are considered within our Employment Equity policy

Please note that your interest expressed in this career opportunity will be treated in the utmost of confidence.

Overview

Tiger Brands is embarking on a complete business transformation. The new transformation impacts everything we do, ways of working, new operating model and ensuring we achieve our objective of being a great place to work – whilst ensuring a culture of high performance.

The Job At A Glance

You are accountable for all the selling activities across the portfolio for your assigned category. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets in your category as well as deliver customer-specific programs and category management expertise to the customer. You own the shopper proposition and you use your shopper understanding to deliver coordinated, innovative, cross-functional sales value to the customer. You are dedicated towards improving the capability of your customer marketing team and making Tiger a great place to work.

What You Will Do

• Effectively penetrate the customer to build rapport at all levels and to fully understand the customer, their business, and the marketplace
• Lead the execution of a customer category management strategy which is aligned to marketing (ATL & BTL), customer and business activities
• Effectively execute pricing and price adjustment strategies for all assigned categories for the customer that is linked to margin and volume delivery
• Achieve promotional revenue objectives by tactic, price point, SKU, drive period & selling event for your assigned categories and customer
• Translate insights of shopper behaviour across the category / categories, into POP drivers (i.e. transaction builders, shelf layout, category flow, location on shelf, forward share requirements, point-of-sale triggers)
• Working with your Customer Marketing Team, leverage your understanding of the mix implications on business profitability to deliver an optimal product mix to the customer that provides a return to the customer and the business

DESIRED SKILLS, KNOWLEDGE AND EXPERIENCES

Please note: Only candidates who meet the criteria below will be considered

Minimum Qualifications

• Related Bachelors Degree or similar
• Experiences required to perform in the role
• Over 4 years’ customer / sales management experience within FMCG
• Category management experience across multiple channels
• Finance sales experience (promotional budgets, trade budgets, revenue forecasting, etc.)

Key attributes and competencies

• Influencing Others – you are customer relationship obsessed. You align with customers by using a strategic and consultative sales process to understand customers’ needs and exceed their expectations while growing each customer’s and the Tiger Brands business.
• Owning It – you consistently demonstrate and proactively deliver a thorough understanding of shopper, category, competition and customer.
• Driving Long Term Results– you are fixated on hitting targets and delivering service to the categories. You can see beyond one customer or one point in time.
• Staying a Step Ahead – you have a comprehensive understanding of customer category innovations that will elevate our game

Measures

• Overall net sales target
• Category market share /forward share/ distribution
• Gross margin / category profitability
• Speed to market implementation
• POP effectiveness and pricing strategy
• Customer Satisfaction
• Effective cost containment
• People Development