Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.
Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. I...
Degree or Diploma in Engineering / Marketing (or Business -related subject),
Relevant experience in production management,
Thorough understanding of the relevant market and a good understanding of the commercial environment and commercial relationships which can be incorporated into product strategies,
A clear understanding of South African consumer behaviour, current and future trends and technologies,
Good communication (written / spoken) and presentation skills,
Good PC skills – esp. MS Outlook, Excel, Powerpoint, and SAP,
Effective interpersonal skills including ability to establish and develop good business relationships,
Creativity combined with excellent analytical skills coupled with attention to detail and advanced problem-solving skills,
Excellent verbal and written skills in English,
Thinking broadly about business,
Understanding needs of the customer,
Having the desire to do outstanding jobs,
Recognizing and understanding emotions of other people,
Listening different perspectives and showing flexibility,
Building collaboration,
Clear in communicating thoughts and ideas.
Key Responsibilities
Create long-term and short-term product range plans
Manage the Laundry and Dishwasher product development process
Maintain the Key product development files: NPI, SKU monitor, Model retail pricing target, Product Introduction Calendar
Support the co-ordination of new product development issues
Monitor, manage and communicate internally all relevant legislations affecting all products
Work closely with the laundry and dishwasher production plants providing product briefs and to guide them on product design, feature trends and specifically to keep them up to date on market related cost and performance issues
Provide effective and timely communication and support to internal customers such as Sales, Customer Support, Supply Chain and Service teams on all product related issues including: performance, market positioning, technical and commercial issues to ensure internal customers are up to date with all laundry product related issues
Manage and provide reports on the SKU count and commercial performance of the laundry and dishwasher ranges. Take necessary actions to improve performance or discontinue models to maintain a competitive range that is appealing to our retail customers
Manage the showroom display areas to ensure it is maintained with the models that reflect an up to date line up of core ranges. Ensure that the products are presented in the best possible condition with all relevant product information displayed
Develop marketable communications concepts backed by qualified data capable of supporting potential product promotional claims
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