Digital Marketing Manager at Jenman African Safaris

Job description

Responsibilities

• Setting up yearly Online Direct Marketing Plan & Strategies
• Submitting annual budget
• Create websites that include functionalities important to capture the end consumer’s attention and convert sales
• Manage, improve, analyze and implement ‘pay per click’ advertising & email marketing campaigns
• Manage Jenman Safaris’ Social Media channels for the end-consumer including Youtube, Facebook, Twitter, etc.
• SEO for existing and new websites targeting the end-consumer
• Managing & monitoring website updates (rates, itineraries, texts, images, etc.) including 3rd party websites
• Analyzing & presenting website statistics and creating plan of actions for improvements
• Keeping up to date with new developments in online marketing and applying to Online Marketing Strategy
• Providing Online Marketing Strategies and approximate budgets for new projects; proceeding on agreed plans
• Developing, managing and analyzing ORM strategy
• Overseeing, creating & sending of Jenman Safaris’ various newsletters, analyzing newsletter statistics
• Ensuring end-consumers data is used and stored correctly and effectively
• Overseeing, managing & analyzing of social media campaigns and products
• Ensuring Jenman Safaris’ is well presented and up to date with current online marketing development
• Creating & improving Jenman Safaris’ brand awareness in the online environment
• Managing outsourced suppliers (e.g. web-design, pay-per-click-advertising)

Qualifications

• 5+ years of marketing/advertising/trafficking experience with team leadership
• Tertiary education/qualification in marketing, branding, digital strategy or project management
• A passion for online marketing
• Full computer literacy
• Excellent communication
• Time management and Excel skills
• Strong attention to detail
• Ability to work under pressure