VP - Growth Marketing at Yoco

Job description

ROLE | WHAT YOU’LL BE DOING?

• Develop an online marketing strategy aligned with the business strategy and goals. Using insights to ascertain the right marketing mix to reach the core target segments
• Conduct market analysis to identify challenges and opportunities for growth; being on top of the activities of local competitors and foreign counterparts
• Grow the Yoco merchant footprint by building and expanding core digital channels, paid and non-paid. Managing the targets for no-touch online sales
• Facilitate the creative sessions and ideation process for campaigns
• Oversee the brand building activities across the online and offline channels (e.g., radio, outdoor/billboard, TV). Ensuring the positioning of the brand is well reflected and consistent across all the materials. Should include injecting the internal team with the brand spirit.
• Drive conversion rate optimisation activities in the acquisition funnel through collaboration with the relevant teams
• Run and report on the Marketing P&L. Including in-depth analysis of cohorts, CPA, payback and any other core reports etc
• Develop and grow relationships with external partners for marketing and communications execution activities
• Build and manage a team to execute all marketing functions including brand, content and performance marketing.
• Take control and exercise leadership. Initiate action, give direction and take responsibility. Motivate and empower the team and set appropriate standards of behaviour.
• Management activities should include: resource planning, forecasting and hiring needs for the team. Developing the long-term operating model into new markets and running digital activities in-house.

IDEAL CANDIDATE | WHAT ARE WE LOOKING FOR?

• Proven work experience as a VP of Marketing or similar senior role in marketing, with 8+ years of experience
• Strong leadership skills, with experience in hiring, building and training a sizeable team
• Demonstrable experience designing and implementing successful digital marketing campaigns
• Experience with CRM software, web analytics and digital marketing tools and techniques
• Solid knowledge of SEO, PPC & Display, Social Media Management, Email Marketing, and Content Marketing, affiliates and referrals
• eCommerce experience
• Excellent communications skills and highly collaborative individual
• Strong analytical and project management skills
• BA/BS degree in Marketing, Communications or relevant field

Bonus

• Strong negotiation skills
• Some experience in offline/traditional - TV, radio, outdoor
• Experience in Sub-Saharan markets
• Very good knowledge of the South African market