Senior Brand Manager at Colgate-Palmolive

Job Description

Main Duties/Responsibilities

• Understand category dynamics and identify ways to improve Colgate performance in short, medium and long term.
• Work with Division to implement Colgate’s strategy, adapting where necessary for specific local conditions
• Develop brand plans for a three year horizon, with specific focus on the next year aligning with division (CIC and Divisional Marketing) on activity grids for planned new products and key promotional initiatives.
• Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
• Provide input to finance to develop the category and brand P&L for the Budget and MYR and manage the business via a monthly in-depth review of the P&L.
• Present an overview of the category, as well as plans to drive Colgate’s share performance and financial KPI’s at least twice per year to the visiting Division team.
• Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
• Drive progress on projects, obtaining approval to proceed at specific stages (Gateway process) from the management team.
• Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
• Keep abreast of developments within the trade, working collaboratively with Customer Development and Retail Marketing to provide category expertise and solutions for specific accounts and Retail Environments.
• Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
• Manage the A&P spend, demonstrating agility and flexibility in adjusting to changes as and when required, yet planning spend at a detailed level. Manage timing of spending tightly with specific attention to accruals where necessary.

Level Of Education Required

• B.Com/Degree / Honours in Marketing Management

Level Of Experience Required

• Minimum of 5 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketingcompetencies: consumer insight, strategy, budget & planning, promotions management, business & financial mgt, new product development, media, advertising development & an understanding of the trade.

Essential Skills/Attributes

• Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions
• Numerate with good attention to detail
• Be a self starter who demonstrates energy in the work situation, seeking to get things done timeously while at the same time addressing a wide variety of tasks
• Strong implementation / team building / project management skills
• Ability to work well under time pressure / stressful conditions
• Influence/Negotiation Skills
• Computer Literacy (SAP, Nielsen , Microsoft office, Word, Excel and PowerPoint)

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.