Senior Digital Strategist at Titan Digital Pty Ltd

Job description

Responsibilities:

Your responsibilities will be

• Research and Analysis
• Understand the client and:
• Identify advertising needs
• Identifying potential problems and devising ways to rectify them
• Examining clients’ businesses to get to know their brands and understand their objectives
• Analyze web traffic metrics and suggest solutions to boost web presence
• Research products, services and current strategies to identify new opportunities
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trend
• Strategy Development
• Researching and gathering data to develop well-informed strategic plans for clients which includes: new business pitch proposal and strategies for existing clients
• Generating and brainstorming original and budget effective ideas with other members of the team and our specialists (SEO, PPC, Social,…) teams
• Presenting findings to senior staff members, specialists, account teams and clients
• Advising on best elements to be included within the proposed digital solution and define costings with the Account Management teams

Trend Update

• Establish best practices and case studies
• Keeping up to date with all digital trends
• Educate and train via workshop sessions the rest of the strategy team members, account manager and sales teams

Strategy process improvement

• Liaising with senior members to receive feedback and create improvements to the current strategy processes
• Collaborate within the team to ensure ongoing development and improvement of the newly formed strategy department as a whole

Requirements:
We are looking for someone who has:

• Digital Know-How
• Has a huge passion for digital and an excellent knowledge of the digital landscape, trends and technology
• Basic knowledge and experience in dealing with digital campaigns, campaign reporting, web design and development, email campaigns, SEO, Social media marketing, digital content creation, html, search/display and social advertising architecting and e-commerce
• Hands on experience with online marketing tools and practices, especially in SEO, Social and PPC
• Experience in programmatic advertising would be a plus
  
  

General strategic skills

• Has at least 3 years’ experience in in a strategic marketing role
• Able to think out of the box
• Is able to see how all the moving parts (design, brand, ppc, seo, content, web development, social media, industry insights,…) fit together
• Is capable to connect the dots between the needs, wants, and desires of the clients
• Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy

Analytical Skills

• In-depth understanding of research and analysis tools like: Google Trends/Analytics/Keyword planner/Consumer Barometer, Answer the Public, social media monitoring tools (Social Bakers, Talkwalker,…) and many more

Communication Skills

• The ability to make complex subjects understandable
• Excellent verbal and written communication skills
• Ideally experience in dealing with international markets (our main target markets are Australia and Canada)
• Willing to take over leadership position (for a new team within the strategy department) for our bigger accounts in the near future 

Project Management Skills

• The flexibility to work over a number of projects and balance your workload
• Can show us their recent successes in digital account management, project management or strategy creation and experience in direct client communication

Personal Skills/Attributes

• Huge passion for web
• Ability to collaborate
• Problem solving
• Delivery focused
• Design thinker a big plus