Segment Marketing Specialist at Vodacom

Job description

• Responsible for coordinating segment marketing inputs into the overall strategy and go-to-market process. Also to develop and nurture a broad understanding of target segment strategies and the execution thereof.
• Contribute to the articulation of segment specific propositions that address the acquisition and retention of target segment customers
• Trend monitoring and identifying exploitable (relevance to Telecoms category) target segment consumer needs which will inform the business' response
• Perform administrative tasks such as setting up internal and external meetings and following up on the progress of a number of go-to-market activities.
• Liaise with marketing communications team
• Perform target segment market analysis that adds value to the marketing planning processes. This requires business writing and
• information interpretation skills.
• Assist in the developmentand implementation of the segment strategy and the evaluation of communication ideas
• Maintaining, managing and building internal relationships with associated business units
• Ability to communicate with internal and external business partners i.e. excellent verbal presentation and written communication skills

Key performance indicators - achieve overall segment related KPI ie. market share, revenue, ARPU and NPS

Requirement

• Matric
• Minimum 3-5 years’ experience
• Understanding of research methodologiesand execution of research.
• Good communication skills (verbal, written and presentation skills are essential).
• Computer literacy in Word, PowerPoint and Excel
• Knowledge of Telecommunicationsindustry Data & Analytics
• Administration skills
• Relationship Management
• Customer Orientated
• Analytical skills
• Innovative skills
• Team Player
• Communication skills - verbal and written