Marketing Manager NIVEA at Beiersdorf

BEIERSDORF IS ACTIVELY SOURCING A MARKETING MANAGER FOR PHARMACY AND NIVEA BRANDS

Job Purpose / Accountabilities 

• Responsible for the development & implementation of strategy in Southern Africa in line with global and regional strategy/requirements to the conditions and specifics of the local market – with the goal to meet specific market share, sales and profit targe
• Management of full Eucerin & Elastoplast portfolio, including development of new or modification of already existing products, development & execution of marketing support (ATL/BTL), price and margin management
• Responsible for the medical detailing strategy and operations, including a medical detailing team consisting of medical detailing manager as well as eight medical detailers
• Marketing budget management
• Planning of market researches, incl. analysis of consumer insight/needs
• Development of Eucerin & Elastoplast image in the market
• Effective development and coaching of work subordinates 

Knowledge, Skills and Experience

• Excellent communicator with strong presentation skills

• High entrepreneurial, “can-do” spirit

• Excellent analytical skills

• Be able to respond well to pressure & display agility

• Outstanding people management skills

• Strong marketing as well as commercial expertise

• Implementation of both classical brand as well as medical marketing techniques and concepts

• International mindset of advantage, reflecting open mindedness, cross cultural tolerance, and willingness to adapt/change                                                                                    

Candidate Requirements

Education

Minimum BCOM Marketing or Equivalent, preferable Honours, Masters or MBA

Experience

• Minimum 8-10 years marketing and brand experience
• FMCG or Pharmaceutical environment would be an added advantage 

Dimensions

Job Location: Umhlanga, Durban, South Africa 

Position Reporting Line: Reports directly to the Marketing Director