Regional Channel Manager Mainstream at Distell

Job description

Applications are invited for the above mentioned position to be based in Parow. This person will report to the Regional Trade Marketing Manager – Southern Region.

Key Performance Areas would include, but are not limited to:

• Develop regional initiatives, delivering on the regional trade channel plan and regional opportunities and challenges:
• Develop regional initiatives to deliver on regional trade channel targets & opportunities, including: assets, cold space, regional key account campaigns, Influencer and nodal strategy, Regional brand activations, sales promotions and generic merch plans
• Assist in joint business planning with select regional accounts
• Develop regional insights across territories, channels, accounts, events and consumers; informing the plans, targeting and mechanics
• Develop procurement catalogues for merchandising items the region regularly uses to speed up delivery and drive down cost
• Drive the execution of the regional channel plan in line with channel guardrails and
• Execution Standards
• Develop all regional campaigns and initiatives including: Business cases, briefs, brand & channel sign off, SAP system set up, budget management, store list development
• Create execution briefs for sales and 3rd party execution and tracking agencies; and drive execution of regional campaigns in line with brand and channel execution standards
• Enable and assist the Regional Trade Marketing Administrator with procurement, financial processing, score carding, storelist mgt and SAP system maintenance on regional campaigns (Accountability is RCM, responsibility is RTMA)
• Review and monitor regional performance, regional campaign compliance, regional campaign ROI, regional Assets, Regional contracts and accounts and course correct where required
• Manage the year end merchandising close off and regional A&P and DVC budget in line with regional objectives
• Develops Internal And External Relationships And Networks
• Influence and ensure buy in of the regional channel initiatives with key internal stakeholders (brand and channel teams, regional account managers, TSM's)
• Build networks and form strong relationships with important accounts and regional execution agencies
• Continuously review regional insights and trade innovations
• Create and test innovative campaign targeting strategies, campaign mechanic and generic merch solutions.
• Provide guidance and champion relevant regional channel capabilities and thinking with key stakeholder work groups.
• Champion channel and brand execution standards and coach teams to execute the standards
• Drive you own development to ensure specialist knowledge/skills to remain world class

The Successful Candidate Must Have The Following Experience/skills

• Relevant Diploma/degree in marketing/ sales/retail/finance
• A valid and unendorsed drivers licence
• 3-5 years Sales/Marketing experience
• Channel Marketing knowledge
• Computer literate in MS Office (particularly Excel) - Project Package / SAP
• Strong financial and analytical skills and business acumen
• Understand principles of shopper, consumer, customer insights and Marketing concepts
• Ability to work in cross functional groups within the business units
• Knowledge of the On Con environment , the consumers and the landscape
• Accountable for the development of all channel/ customer-based shopper research projects
• Manage Channel Marketing’s interface with the Consumer and Customer insight teams
• Good communication and negotiating skills
• Willingness to work after hours
• Work under pressure and with tight deadlines
• Self starter / self motivator
• Team player

Applications Process

If you are interested and meet all requirements, kindly log onto Distell’s Careers Page:

Ref no: 6721 Closing Date: 9 June 2017