National Marketing Manager at Col'Cacchio Holdings (Pty) Ltd

Job description

We’re looking for an experienced Marketing Manager to join our dynamic company - an exciting opportunity to grow a much loved innovative national franchise brand!

Established in 1992, Col’Cacchio pizzeria is a name that has become synonymous with uniquely delicious Italian-inspired food and innovation. After nearly 25 years Col’Cacchio pizzeria has 37 branches nationwide and still offers the South African public a dining experience of choice, health, passion and good quality food.

Marketing Department Goals:

• To direct and grow the Col’Cacchio pizzeria brand on a national scale.
• To maximize company revenue through effective marketing initiatives.
• To provide strategic input into overall business development.
• To work with and guide partner companies (agencies, suppliers etc.) to maximize and leverage the brand’s presence in the market.

Purpose of Position:

• To develop and maintain marketing strategies and action plans to meet business objectives.
• To manage all brand communication including overseeing all marketing, advertising, branding and promotional activities and staff.
• To liaise with head office departments and franchisees on all marketing related activities.

Responsibilities (not limited to):

• Brand management. To grow the Col’Cacchio pizzeria brand on a national scale through consistent and effective marketing initiatives.
• Work closely with franchisee business owners to add value to their businesses by understanding and assisting with their marketing needs.
• Provide value to business owners by constantly remaining abreast of new industry developments, competitor activities and identifying opportunities for brand and sales growth.
• To develop and control the national brand strategy and calendar plan.
• Managing, training and leading subordinates within the marketing team.
• To translate key customer insights and current restaurant trends into great in-restaurant concepts.
• Development of briefs.
• Approval of marketing material.
• Working closely and ensuring co-ordination with other head office departments like Operations, Training, IT and Menu Development.
• Good leadership with agency partners to produce innovative and effective marketing communication.
• Ongoing negotiations with partners and suppliers to ensure best prices and service are received.
• To drive the creation, implementation and management of all marketing initiatives including national promotions, branding, new store launches, CRM, PR, incentives, digital, social media and local store marketing.
• Managing marketing budgets tightly and securing increased income for the marketing fund through actively seeking brand sponsorship.
• Ability to develop lasting relationships and simultaneously manage a large number of suppliers, agencies and franchisees with rapport.

Personal Skills / Attributes

• Excellent interpersonal, presentation and problem solving abilities.
• Ability to prioritise and manage several tasks at once and work effectively under pressure.
• Exceptional attention to detail.
• Strong creative thinking and execution of innovative ideas.
• Extensive experience in PR, eventing, digital, in-store and above-the-line communication and responsible for the management and execution of these platforms.
• Great attitude with a passion for building brands and the ability to motivate others.
• Hard working, highly organized, positive and fun.
• Strong leadership skills with the ability to engage with team members, suppliers and business partners in a professional manner.
• Ability to take initiative and problem solve.
• Prepared to learn and humble.
• Strong verbal and written communication skills.
• Good negotiation skills.

Professional Requirements

• Over five years experience in a mid-senior marketing role.
• A bachelor’s degree in marketing or communication.
• Experience with restaurant (food & beverage) an advantage.
• Experience with franchising / franchise brands an advantage.
• Must have experience in building brands, managing budgets and costs.
• Experience in project management.
• Experience in managing all aspects of digital marketing.
• Proven ability and experience in managing advertising processes. This should include managing advertising and design agencies, approving creative work and costs.
• Proficiency in Google Drive, Excel, PowerPoint and Microsoft Office.