Marketing Director - Digital at Visa

Job Description

Principle Responsibilities / Key Results Area

• Digital & Social Media Marketing Planning
• Develop integrated digital, mobile, social media programs based on Visa marketing needs
• Drive implementation of the SSA digital marketing focus across all communications and platforms, content management for all Visa digital assets
• Drive digital innovation through implementing all new digital, social, mobile platforms, applications, media and trends into Visa’s marketing efforts and position Visa as a digital leader in marketing in SSA
• Handling all financial planning and administrative requirements for setting up digital campaigns
• Leadership & Project Management
• Work together with key stakeholders to define and implement digital and social media programs and communication plans in SSA that truly supports business goals
• Manage the content selection and publication process
• Manage social media strategy and execution in line with country marketing or product manager’s objectives
• Manage web development and web hosting agencies, end to end including integration, billing and statement of work development
• Work collaboratively with the business to prepare detailed briefs for new web pages, websites, microsites, projects and advise on the most cost effective efficient options
• Develop and manage Visa mobile platforms
• Provide business owners with cost/effort guidance against project estimates
• Develop Visa’s consumer email communication program
• Actively manage Visa’s client communication program
• Liaise with Visa’s agency partners to ensure quality delivery of work in a timely manner
• Implement innovative ideas within the SSA market
• Implement the digital measurement framework
• Make the best use of marketing platforms and partners
• Implement learnings from past campaigns from across CEMEA to drive stronger results

Education

• Help disseminate knowledge and guidelines from the CEMEA digital center of excellence down to the local teams
• Update SSA Marketing team with best practices, case studies and benchmarks in digital, social media and mobile
• Establish digital training programs for SSA Marketing team and agencies to drive ongoing growth of knowledge of digital marketing.
• Constantly develop knowledge in the digital domain to best support Visa’s leading status in the digital domain
• Collaboration
• Develop effective internal stakeholder relationships across the SSA Marketing team, the broader SSA business & product teams, as well as the CEMEA hub teams, to better manage geography and cross functional projects
• Monitoring
• Measure and analyze web analytics data to make recommendations for optimization of site content
• Ensure policy, style, guideline standards are met and develop and manage monthly reviews of all content to maintain its relevance
• Manage timelines and coordinate support resources from the development host agency for deliverables
• Establish and track KPI metrics for digital marketing activity performance evaluation

Key Performance Indicators

• Track and manager monthly and annual web, mobile digital marketing and social media KPIs and budgets
• Manage all digital web, mobile social media platforms ensuring consistency, information accuracy and efficiency
• Ensure cost efficiency of all digital projects
• Execution of scheduled number of training programs and regular updates
• Completion of scheduled number of projects across business units and geographies as indicated in marketing plans
• Web analytics reports
• Monthly reports for digital projects, content plan reports weekly –
• Monthly, Social Media, Newsletter, Mobile SitesQualifications

Qualification

Bachelor’s degree in digital marketing, web design or related field

Technical

As above

• Basic operational as well as business understanding of payment /cards business and or online payment industry
• Expert knowledge in marketing, digital marketing, web, social media, mobile, performance management
• Demonstrated ability in SEO and SEO marketing
• Proven track record managing agency partners and third party technical vendors and developing and managing mid to large scale website platforms
• Excellent business English skills, written and spoken

Business

As above

• Previous experience in online business and digital marketing / web management
• Experience of business / marketing strategy and plan development and management of its implementation in a matrix environment
• Ability to travel as required
• Additional Information

Key Competencies

• End to end technical digital & social media marketing expertise
• Web analytics
• Media Planning
• Drive, execution and implementation skills
• Project management, stakeholder management
• Leadership, management, coordination skills
• Electronic payments, commercial business acumen
• Strategic planning and analytical thinking
• Executive level briefs and presentation skills
• Excellent computer skills
• Relationship building, collaboration, interpersonal, communication skills
• Budgeting skills, conceptualizing and communication cost / effort
• Influencing and negotiation skills
• Sub-Saharan region experience an advantage
• Preference will be given to employment equity candidates
• MarketingSouth AfricaVisa