Digital Marketing Manager at Peachtree Networks

Job description
Essential Duties and Responsibilities

• Manage all marketing efforts, including campaign management, online advertising, PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts
• Design Marketing material and brochures / business cards as and when required
• Design marketing strategy for the company
• Leverage paid, owned, and earned media opportunities to support marketing initiatives and drive engagement
• Ensure landing pages are developed and executed on-time and designed to engage and convert prospects
• Develop effective offers and increase conversion while maintaining acceptable CPA
• Assess effectiveness of campaigns through calculating ROI, and change/optimize accordingly to maximize sales and brand exposure
• Work closely with sales leaders to ensure an aligned digital strategy
• Develop and enhance inbound and lead-qualifying customer journeys to continuously improve the customer experience based on best practices, customer feedback, and performance data
• Manage content and social media to maximize marketing exposure
• Maintain strong product knowledge across all categories
• Manage the workflow across internal teams and external vendors to ensure on-time, on-budget and on-strategy execution of campaigns

Education

• Bachelor’s degree with relevant experience
• Experience
• 3-5 years of digital marketing in a BTB and/or e-commerce company
• Experience designing websites / marketing brochures, marketing material
• Experience setting up mailing campaigns and follow ups to ensure call to action results are achieved
• Data-driven marketer; passionate about numbers with strong analytic skills
• Ability to understand data and drive strategic decisions
• Experience with Google Analytics
• In-depth understanding and experience with Facebook’s paid advertising platform
• Proficiency with Microsoft Office Suite and design platforms
• Ability to manage and prioritize multiple projects
• Experience with an Advertising Specialty Company a plus but not necessary.