Marketing Coordinator at The Career Network

Job description

Executing of integrated marketing strategies that maximise ROI focused on: Advertising

• Brand Management
• Online reputation management Client Relationship Management
• Sponsorship Management
• Advertising
• Contribute to concept, layout and design input
• Fact checking of advert copy and statements
• Copy writing input and direction
• Manage the Group’s media plan and the roll-out the media advertising strategy
• Manage advertising budget and spend
• Streamline all (national) advertising artwork
• Manage all ad hoc advertising requests
• Brand and Corporate ID Management
• Use corporate brand equity to create brand recognition
• Ensure the Group’s brand adheres to the corporate identity set out
• Manage the branding of company stationery, mobile and vehicle branding as well as building branding
• Online
• Ensure online campaigns are rolled-out and managed
• Website management
• Maintain online reputation matters
• Ensure the RFQ portal is fully functional and filter requests through to sales team plus analyse and track efficiency
• Develop an online marketing campaign that will ultimately increase sales through various platforms and techniques.
• Client Relationship Management
• Support the Marketing team in client relation activities
• Sponsorship Management
• Identify opportunities for strategic partnerships.
• Planning, implementation and follow-up on all strategic partnership events
• Co-ordinate all event logistics – this includes advertising and collateral material design, production and distribution.
• Identify potential brand awareness sponsorships for the Group
• Identify brand awareness opportunities locally and abroad and manage the logistics involved
• Assist in pre-event promotions which varies by activity

Additional job requirements

• Annually develop and implement marketing plans and materials
• Actively participate in weekly status and feedback meetings
• Compile monthly reports outlining the action items performed in the month
• Assist the Communications and Marketing Manager and department whenever necessary
• Comfortable and competent in presenting to groups
• Ensure effective management of the budget pertaining to the marketing. Accurate spending according to the budget and the overall objectives.

Educational Requirements

• Matric qualification
• Diploma in Marketing (Required)
• Degree in Marketing or similar (Advantageous)
• Valid driver's licence

Experience Requirements

• At least five years’ experience in the marketing domain. Skills & Competencies Excellent writing skills
• Exceptional verbal, written and quantitative skills
• Excellent interpersonal skills and the ability to forge relationships with all stakeholders
• Excellent planning and organising ability
• Exceptional attention to detail
• Innovative and an ability to think conceptually and strategically
• An ability to cope with pressure and meet tight deadlines, be flexible and able to adapt
• An ability to define problems, collect data, establish facts and draw valid conclusions