Acquisition Copywriter at Yoco

Job description

We’re growing our marketing team to support the venture and help to delight our customers during this phase of growth. So if you're bursting with positive energy and chomping at the bit for a chance to join a young company that's changing an industry and business owners across South Africa, we want you.

This position is ideal for a highly motivated individual who has an analytical mind, a proactive inclination, a natural problem-solver and a wizard of writing. You could have a good undergraduate degree or if you’ve taken an alternative route but you definitely have valuable and relevant experience in high-performance environment.

This Role Will Allow You

• Valuable learning opportunities from seasoned professionals with an entrepreneurial spirit.
• Insight into the runnings of a high growth, innovative startup.
• Competitive remuneration and benefits package.
• A superb working environment and an employee wellness program that will rival the likes of Google ;)

ROLE | WHAT YOU WILL BE DOING?

Relevance and clarity boost conversions. Friction, fear and distraction kill it. Urgency is what nudges people to take action right away. You’ll be ensuring each piece of communication is working as hard as it can.

To do this you’ll create and edit content that will immediately answer the users question “why should I care” and effectively communicate to them “what’s the value for me, and how do I get it, now”. You’re sitting in the users corner increasing relevance and clarity, whilst making friction and anxiety a thing of the past.

With your (newfound) deep understanding of Yoco’s solutions you’ll ensure the KPI’s associated with the piece of work are being achieved. At the same time you’ll find the balance between brand, sales, clarity and be a touchpoint for other departments to sense check their public facing written work.

We’re an exceptionally hard working team, often having to wear 2, 3 or sometimes 4 hats in order to get our jobs done, and you'll work closely with all departments but focusing on those in the commercial unit - marketing, sales and growth.

Key Responsibilities

• Writing content for all channels
• Editing content produced by others to ensure effectiveness
• Working with the data team to ensure content is tracked against its KPIs and that they are being achieved
• Ability to manage all aspects of your work independently

IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?

Key Role Requirements To Perform Responsibilities

• 2 - 5 years experience in a similar role is key. We’re looking for people who not only know what they’re talking about, but also those that can see hit the ground running
• A marketing or science qualification (degree or diploma), or similar industry experience
• Learn and figure it out - you already know learning is ongoing in this role
• Blue sky thinking, ideation tied strongly to strategy and analytics
• Strong organisational skills
• Track record of achievement in a similar role

Excellent Candidates Will Have Experience And Knowledge Of

• Producing and editing written content that is aligned with an objective and inline with a brand
• Use of behaviour economics in your work; persuasion, hooks, anchoring, priming, influencing. You’ll know them all.
• Working on different kinds of content for blog posts, brochure copy, email, sms, in app messaging, support templates, ad copy and the rest.
• Elastic use of tone and style to connect with different audiences.

Personal Attributes

• Passionate about communication
• You will work closely with the marketing manager, and will be exposed to all departments in the business.
• Work independently and dependably
• Make the call, get it right, achieve the results.

Detail oriented

• Numbers don’t lie, work with the data team to report on your work and use them as your weapon of choice over unsupported opinions
• Cream of the crop
• You’ll have the capacity to work in a multi-disciplinary team, demonstrate flexibility, versatility, initiative, diplomacy, dynamism and enthusiasm.
• Multi-task
• Manage your own to-do list and make sure everyone is getting what they need. Also an expert in making time for important projects and chasing people down when they need to deliver to you.

Yoco Employees Are Required To

• Deal with people
• Demonstrate the capacity to communicate & influence
• Strong communication skills across various mediums, building collaborative relationships internally and externally
• Deal with Business
• Demonstrate the capacity to prevent & solve problems
• Diagnostic information gathering and research, analytical thinking, application of conceptual thinking to problem-solving.
• Demonstrate the capacity to achieve results
• Proactive / initiative, customer orientated, fostering innovation, continuous improvement mindset, appreciation of results, business acumen, thoroughness and detail orientated
• Deal with Self
• Demonstrate the capacity to manage ones self-confidence, personal credibility, flexibility, adaptability and strong sense of personal accountability
• Be aligned to the values
• Provide evidence of past behaviours that link to the Yoco Employee Values

VALUE PROPOSITION | WHY WORK FOR YOCO?

As part of the Yoco team, you will have the opportunity to play a key role in the growth of the mobile Point of Sale and payments solution opportunity in South Africa.

To support this we have built a role-based organisation; where every individual is given the space to focus and develop his or her innate strengths. Everyone here has the opportunity to lead a project and become a specialist, enabling flexibility, collaboration and accountability at all levels.

We offer a competitive package for an early stage venture; with flexible working hours and time off when you need it. In addition to this, you will have the opportunity to participate in our Equity Incentive scheme, which will be uncapped based on performance.

Our offices are expanding from Cape To We’re always looking for great people to join our team. If you’re passionate about doing your best work, want to make a difference, and have fun doing it, apply today!

Get to know the product http://www.yoco.co.za | See the journey http://www.yoco.co.za/journey