Digital Marketing Manager - South Africa at Oracle

Job description

We are looking for a creative and driven Modern Marketer to lead our Technology marketing efforts for the SADC Region . With a strong focus on digital & agile marketing strategies you will be able to demonstrate the ability to further establish Oracle’s brand and to generate sales leads and pipeline Elaborating & Driving Plan Execution.

You will be accountable for Pipeline, Awareness, Dem Gen & Sales Support.

As part of the ECEMEA Marketing Team, this role involves working closely with key stakeholders including: Sales VPs and their team, Sales Development Managers, Demand Generation, Oracle Direct, Field Marketing managers, Corporate and Product Marketing, Advertising, PR, Social Media, Operations, and Alliances & Channels.

Leading multicultural virtual teams, driving change management towards modern marketing focusing on digital and Dem Gen, Communicating up and appearing as the primary Sales VP marketing partner will be instrumental for success. Influencing and relationship building skills are required to ensure that designed high return marketing plans & strategies are executed across South Africa and surrounding countries with proven ROI, expanded Thought leadership, Awareness and Share of Voice across the region to support Oracle’s overall sales strategiesand to drive pipeline.

Responsibilities:

• Develop a 6 month marketing plan for the region in charge.
• Lead Execution of Integrated Field Marketing & Comm.
• Develop Thought Leadership leveraging the Messaging Platform & Competitive Positioning & Assets, Voice of Customer, Influencer Mapping & engagement (Press | Analysts | Bloggers | Social Leaders), Boost Employee Advocacy (Luminaries | Champions) fostering a product internal community as well as an external social one, Act as a Spokesperson and Keynote Speaker
• Boost Awareness via Sales and Marketing Artifacts, Customer Public References & Stories, Paid | Earned | Owned Traffic + Conversion, Audience & Community Management
• Demand Generation Marketing Support: Focus Efforts on Pipe Gaps, Orchestrate cadenced TOFU / MOFU / BOFU Campaigns & Nurtures
• Web, Social, Campaigns, Product Marketing: Keynotes & Videos, Event strategy & content, SEO/SEM, Web Pages + Social aligned
• Participation: Blogging + Social, Help Field Enablement, Sales VP Partner, Support Field Localization
• Customer Advocacy & Content Map: Customer References Stories + Videos program, Asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
• Collaborate with Sales and Business Development to drive pipeline across the demand generation eco-system both online and offline

Qualifications:

• Driven, High Energy, Can-Do attitude
• Business Acumen, Perceived as Sales Key Partner
• Deep knowledge of Marketing and Sales disciplines and processes with a focus on Modern Marketing practices (Social Media, Digital/web, SEO/SEM, Marketing Automation, Content led Marketing, Inbound, Personas, Buyers journey, integration)
• Spokesperson, Strong written and verbal communications skills in English. Knowledge of other languages would be helpful, especially Arabic or French
• A strong track record driving pipeline and awareness in the EMEA Enterprise SaaS market i.e. in a subscription business model
• Data Driven and analytical
• Knowledge of Enterprise Applications in the Cloud and the way to successfully market it
• Knowledge of the use of social media for pipeline generation, engagement & awareness
• Budget & Project Management skills
• Experience of using third party marketing systems (Marketing Automation, CRM, CMS etc)
• Ability to navigate large, complex & matrixed organisations