Sports Marketing Executive South Africa at ASICS Group

Job description

Job purpose

To develop and to execute ASICS South Africa’s sports marketing activities with the objective of enhancing the brand awareness of ASICS and thereby stimulating sales.

Responsibilities

• Daily Management
• Creates comprehensive action plans for all marketing projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Responsible for the management of allocated budgets.
• Rights management of players & assets contracts.
• Visibility of the ASICS brand across all team sport partners (SARU, Netball SA) and all running related events as well as relevant individuals including coordination of activities across all assets.
• Attendance at key events held by our partners (including activations, press conferences, launches, matches).
• Coordinate order placement across rugby, cricket, hockey, running individuals and certain projects, follow up on orders and delivery to relevant partners and individuals.
• Determine which ambassadors ASICS should have under contract within relevant sporting categories and lead some of the player contract negotiations where applicable.
• Responsible for day to day activities relating to SARU and Netball SA, specifically across areas of the contract including kit monitoring/preparation, and implementation.
• Look after all rugby, running and other core performance athletes ensuring they have the latest products and are fully equipped, develop relationships and ensure all are serviced accordingly.
• Servicing and relationship building with athlete’s agents and future potential ASICS athletes.
• Management of all day to day sponsorship requests received by the company.
• Responsible to put together all athlete/player kit roll outs (across all sports) and share this information with relevant parties internally. Be the contact (along with relevant Sports Marketing Managers) with key players making sure roll outs are in line with global guidelines and relevant product direction.
• Assist Marketing Manager for all special projects the department may agree to be part of eg. global visits (staff and key assets), launches, and activations, but not limited thereto.
• Execution and Implementation of all sports marketing events and leverage plans in consultation with the Marketing Manager. This includes running EXPO’s and any other events as created by ASICS South Africa.
• Overseeing Front Runner and Training Squad programs.
• Representation and cooperation
• Build strategic relationships and partnerships with players, federations and agents.
• Keep Marketing Manager and ASA team up to date about sport marketing activities and results.
• If necessary, performs other work tasks where required

Job requirements

Knowledge and Experience

Diploma: Sports Marketing or Communication.

• 5 years relevant working experience.
• 2 years’ work experience in an internationally oriented function.
• Familiar with the company and its products as well as sports culture.
• Good command of written and spoken English.
• Affinity with sports brands.
• Knowledge of the sports marketing function.

Personal Competencies

• Flexibility
• Proactive
• Teamwork
• Problem analysis
• Planning and organising
• Influencing skills
• Customer orientation
• Effective communication

What ASICS offers you

• Competitive salary and an attractive social benefits package
• Participation in our EMEA bonus scheme
• 50% discount on ASICS and Onitsuka Tiger products up to the legal tax limits
• Working for a growing sportive international company in a fast paced environment
• The possibility to give your personal input and develop yourself within our company