Account Manager: Liquor at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has exciting opportunities looking for talented individuals with relevant skills and experience in Account Manager: Liquor roles. The successful candidate will report directly to the Sales Manager: Liquor in Midrand.

Key Duties & Responsibilities    
Execute the on- and off-premise strategy within the liquor segment, in order to achieve increased profitability and enhanced customer service, in-trade execution and market share.

•  Drive the penetration of specific liquor brands and packs into designated outlets, in line with the relevant channel strategy and look-of-success.
•  Drive targeted promotions and manage the local trading agreements with customers, to ensure compliance.
•  Develop customer activations for key events within the outlets to drive volume and Nett Sales Revenue (NSR) growth.
•  Actively collaborate with distribution channels to ensure customer maintains required stock levels (which may include a Third party, Liquor distributor or a wholesaler).
•  Execute relevant promotions and brand campaigns in accordance with CCBA strategy, in area of responsibility.
•  Build and manage a healthy relationship with customers in order to drive business strategy.
•  Manage and verify company assets in trade to mitigate potential risk for the company.
•  Execution of Right Execution Daily (RED) model within area of responsibility.

Skills, Experience & Education    
Qualifications and Experience:

•  Completed 3-year marketing or sales degree, diploma or equivalent qualification.
•  Valid code 8 drivers’ license, unendorsed.
•  Minimum 3 years’ experience in sales.
•  Experience in liquor sales will be an added advantage.

Competencies:

Knowledge

•  The on- and off-premise market and execution standards.
•  Sales and marketing principles and practices.
•  Relevant company policies and procedures.
•  Relevant business systems.
•  Product and brand knowledge.
•  Business vision, strategy and objectives.
•  Route To Market (RTM) principles.
•  Market execution standards, tools and measures.
•  Customer service standards.

Skills

•  Strong communication skills
•  Strong negotiation ability.
•  Strong planning and organising ability.

Attributes and Attitudes

•  Influential.
•  Energetic.
•  Enjoys being social.
•  Optimistic and positive approach to work.

General    

• The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Interested applicants, who meet the above employee specifications, should please apply.