Account Manager – Performance – Cape Union Mart at Cape Union Mart

Job Purpose

• The Account Manager: Performance is responsible for driving digital revenue growth, site traffic and return on marketing investment across paid media, CRM and performance channels for the Cape Union Mart portfolio.
• This role translates strategy into commercially accountable execution, working closely with the performance agency, eCommerce team and internal stakeholders to optimise revenue contribution and conversion performance.
• This is a revenue-driving role with clear commercial accountability.

Key Responsibilities:

Paid Media Strategy & Execution

• Translate digital strategy into clear paid media briefs and execution plans.
• Oversee performance across paid social, paid search, display, retargeting and affiliate channels.
• Ensure campaign phasing aligns with trading priorities, stock depth and seasonal focus.
• Drive structured creative testing and optimisation frameworks.

CRM & Retention Marketing

• Own strategy and execution across Email, SMS and WhatsApp channels.
• Develop segmentation, automation and personalisation strategies.
• Implement lifecycle journeys (abandoned cart, win back, post-purchase etc.).
• Track revenue contribution per CRM channel.

Performance Analytics & Optimisation

• Monitor daily, weekly and monthly KPIs including ROAS, CPA, CVR, traffic, AOV and revenue.
• Lead A/B testing across creative, messaging and landing pages.
• Ensure accurate campaign tracking (UTMs, pixels, GA4 governance).
• Analyse conversion funnels and recommend optimisation improvements.

eCommerce Collaboration

• Partner closely with eCommerce and merchandise teams to align paid strategy with stock and trading priorities.
• Review customer behaviour, sales data and on-site performance.
• Recommend landing page and merchandising improvements to improve conversion.

Reporting & Commercial Insights

• Deliver weekly performance dashboards and monthly deep-dive reports.
• Translate performance data into actionable commercial recommendations.
• Present quarterly optimisation plans aligned to revenue growth targets.

Budget Management

• Manage digital performance budgets.
• Monitor spend vs revenue contribution.
• Optimise efficiency and return on investment.

Key Performance Indicators (KPIs)

• Digital revenue growth
• ROAS
• Conversion rate
• Cost per acquisition
• CRM revenue contribution
• Traffic growth
• Budget efficiency

Requirements:

• A relevant undergraduate diploma or degree in Marketing, Digital Marketing, or a related field.
• Minimum of 2 years’ experience in a digital role, with a strong focus on digital performance, analytics, and measurable results.
• Strong numerical and analytical capability, with a performance-driven mindset rather than a purely creative focus.
• Strong paid media and CRM experience in retail or eCommerce.
• Advanced understanding of digital analytics and attribution models.
• Commercial mindset with strong numerical capability.
• Experience managing agencies and cross-functional teams.