Advertising Specialist: Retail Marketing (CFE) at Ackermans

• We are searching for an Advertising Specialist to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms, as well as implement post campaign analysis on all campaigns.
• We're full-time in office, based at our Support Centre in Kuils River, Cape Town.

So, what will you do?

Advertising Operational Plan

• Execution of the Advertising operational plan (ATL, DM, PR, BTL, Digital)
• Compliance with CI, media specifications and budget

Marketing Process

• Provide input into, continuous improvement to the marketing process-promotional grid, critical path to post campaign analysis (media, shoots, samples etc.) and executing on it.

Compiling, analysis and/or interpretation of the:

• Compile post campaign Analysis
• Campaign administration and all relevant administration
• Input into Seasonal Brand review

Marketing Strategy focused initiatives

• Competitions, budgets, engagement initiatives, new store openings, innovations

Management

• Expense Management
• Stakeholder management

Qualifications required:

• A Degree/National Diploma in marketing/advertising or an equivalent qualification

Experience required:

• A minimum of 3 years' relevant marketing experience gained in a marketing/ advertising/ agency environment with demonstrated exposure to a clothing / fashion retail environment.
• Experience in campaign shoots, event management and creative directing

Knowledge required:

• A working knowledge of the media terminology and the understanding thereof
• A clear understanding of all marketing platforms (ATL, BTL, Digital platforms, PR, Direct Marketing & Paid Media)
• Marketing background
• Commercial awareness
• Budget reporting

Skills required:

• Latest Microsoft applications including advanced Excel and Powerpoint competency
• Excellent interpersonal skills, coupled with strong relationship management and negotiation skills
• Excellent verbal and written communication skills at all levels of the company
• Good numerical & analytical skills
• A high level of attention to detail
• Good organisational and administrative skills

The ability to:

• evaluate research, market conditions, competitor data and implement marketing plan alterations as needed
• work independently, as well as be a team player
• multi-task in a fast-paced environment
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• take own initiative
• persuade and influence both internal and external stakeholders
• demonstrate innovative and creative thinking