Affiliate Marketing Manager at DigiOutsource

Purpose of the Role:

• Betway are looking to build on a world class, global affiliate programme which will be fundamental to Betway’s marketing strategy and business growth in Canada. You will work with multiple teams and stakeholders across the business to ensure consistent and effective affiliate strategies are agreed and implemented.  This position is ideally suited to an experienced affiliate manager with international marketing experience looking to take on a high-profile position in the gaming industry.

Duties include, but not limited to:

• Creating and nurturing key sports and casino affiliate relationships both with existing and new partners to generate growth
• Handling the negotiation of commercial deals with affiliates
• Delivering acquisition and retention campaigns to our affiliates both off the shelf and bespoke to meet the requirements of a given deal
• Working with the central Betway affiliate team to ensure that core processes are adhered to
• Working across departments to align country strategy and meet business objectives
• Ensuring the affiliate programme meets all regulatory requirements
• Supporting the implementation and management of a mobile focused affiliate programme including the development of the Betway app affiliate strategy
• Supporting the Head of Canada and Canadian Marketing Manager with the affiliate budget and operational cost control to achieve ROI requirements for the business
• Drive key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the central Betway affiliate team

Essential Criteria:

• Demonstrate consistent behaviour with the organizational culture
• Significant experience of digital marketing and/or business development
• Passionate about affiliate marketing with the ability to work with colleagues across departments and locations
• An eye for detail, being analytical for reporting purposes to enhance the affiliate programme
• Highly developed influencing skills and the ability to manage both upward and downward effectively
• Commercially astute demonstrating strong negotiation skills
• Technically proficient with core business IT programmes and the ability to adapt and learn new systems
• A self-starter with the ability to thrive in fast paced and pressurised environments

Desirable Criteria:

• Experience of marketing in international markets – ideally Canada
• Multilingual – French and English

Person Specifications:

• Teamwork
• Communication
• Organisation & Planning
• Thinking Skills
• Adaptability/Flexibility
• Problem Solving