Application Product Manager at Salt South Africa

Key Responsibilities:

• Transform business objectives into a world-class app and WhatsApp channel.
• Identify and outline the necessary features to fulfil business objectives.
• Manage and prioritize development requirements, working closely with technical teams and external suppliers.
• Act as the primary point of contact for app and WhatsApp issues.
• Continuously monitor product performance and optimize features to drive user engagement.
• Collaborate with cross-functional teams, including IT, external suppliers, marketing, and operations, to deliver high-quality products that align with our business goals.
• Gather feedback from customers and teams in various markets to adapt the product globally while accommodating local requirements.
• Conduct market research and competitor analysis to identify opportunities for improvement and differentiation.
• Define and prioritize features to increase revenue, customer lifetime value (CLV), product adoption, and reduce churn.
• Work closely with the Head of Loyalty to deliver key customer benefits through the app.
• Manage the product development lifecycle, from ideation to launch, including planning, testing, and release.
• Leverage data insights to enhance customer retention and CLV initiatives.
• Effectively communicate the product vision, status, and success metrics to all stakeholders.
• Continuously assess and improve product processes for efficiency and effectiveness.
• Collaborate with marketing on CRM and other customer channels (email, SMS, social, and paid media).
• Set and manage key product metrics, including app downloads, usage, and ratings.

Minimum Requirements:

• At least 5 years of experience as a Product Manager with a focus on digital channels.
• Proficiency in prototyping, testing, and validating product hypotheses.
• Demonstrated ability to define, prioritize, and communicate a product roadmap.
• Hands-on experience working with Engineering teams in an Agile environment.
• Excellent communication and collaboration skills with cross-functional teams.
• Proven experience driving customer value through engagement and retention strategies across various channels.
• Understanding of core concepts related to UI/UX design.
• Experience with product management tools such as JIRA and Confluence.
• Advantageous experience in delivering loyalty value propositions in digital channels.