Area Manager (Marketing) at TWK Agri

Responsibilities and Duties:

• Develop and implement marketing strategies to increase sales through advertising, promotions, and direct marketing
• Oversee and evaluate marketing plans, campaigns, and customer feedback
• Conduct market research and competitor analysis to identify new opportunities
• Manage marketing budgets and measure ROI on marketing activities
• Collaborate with Corporate Marketing on branding, social media, and trade shows
• Lead and manage internal and external marketing teams, ensuring alignment with branch managers
• Assist in sales price determination, product placement, and the development of new markets
• Ensure optimal customer satisfaction and support sales goals with marketers
• Establish TWK Outdoor ranges in branches and manage product demonstrations

Qualifications and Skills:

• Diploma or Degree in Marketing Management, Agriculture, or related field
• Minimum of 5 years in marketing, preferably in agriculture or retail
• Proven sales and marketing experience in the agricultural sector
• Strong leadership and team management abilities
• Excellent communication and interpersonal skills
• Analytical mindset with problem-solving expertise
• Financial acumen with experience in budgeting
• Proficiency in MS Office and business management software