In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
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Diageo Business Context:
The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). For us, this means that every day, everywhere, people celebrate with our brands.
With over 28,000 talented people and a presence in 180 countries, Diageo is a truly global organisation. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars or reserve brands we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
We have more than 6,500 people working with Diageo in Africa: our Africa businesses account for over 20% of Diageo workforce worldwide. In all that we do, we seek to bring out the best of our Diageo values and release the ‘spirit of joy & community’ which is alive across the African continent. In Africa we create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities. We source over 60% of agricultural and packaging materials locally, and we work with more than 45,000 local farmers for our agricultural inputs. Thirteen of our production sites in Africa are in water stressed areas; so much of our focus is on managing water use in our operations effectively and reducing water poverty in surrounding communities through our pan-African Water of Life programme. Since its launch in 2006, we have brought safe drinking water to around 10 million people. Where there is less water stress we have implemented our global programme ‘Learning for Life’ which provides life skills and opportunity for individuals from disadvantaged backgrounds to take a first step into formal employment’. Are you ready to join us on our journey to create history in South Africa and beyond?
Diageo Partner and Emerging Markets is part of a dual listed (London and New York) global organisation operating within a complex local environment. Financial complexity is driven through the reporting, planning and forecasting requirements of our global shareholder along with ensuring compliance with local legislations of countries we operate. In addition, compliance with Sarbanes-Oxley codes of good practice is required due the Diageo listing on the NYSE.
The complexity of our markets, with multiple customer segments and routes to market, drives complexity in understanding the creation of value from Retail Selling Price through the P&L. We consistently work to identify and maximise opportunities across the value chain through pricing and promotional strategy across our customer base. The volatility of the African Partner and Emerging Markets macro-economic environment drives a level of complexity when managing global targets, local input costs and product imports. Cost drivers such as inflation and global vs local exchange rates impact our cost base strongly and need to be managed closely.
PEM is a commercial function without solid back-office support similar to IMC’s, as such, it leverages other Diageo IMC’s for back-office support. The market consist of 27 countries, operating within three different laws (English, Portuguese and French laws). It has three main commercial hubs (Central and Southern Africa, West Africa and Angola) with employees located in many different countries. In most markets the function operates through distributors / 3rd party manufactures / co-packers and 3rd party agents for trade marketing activities.
Leadership and Functional
The role holder must demonstrate the following:
Win through Execution
Inspire through Purpose
Shape the Future
Invest in Talent
Proactively The BM is responsible for demonstrating these skills:
BUILD PURPOSEFUL WINNING BRANDS. Expected Level = Essential / Advanced
USING INSIGHT TO SELL MORE: Expected Level = Essential
FORGING POWERFUL PARTNERSHIPS: Expected Level = Essential
DRIVING MARKETING PERFORMANCE: Expected Level = Essential
DELIVERING INTERGRATED EXECUTION: Expected Level = Essential / Advanced
Purpose of the role and Top Accountabilities
Qualifications and Experience Required
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