Associate Content Specialist - Sandton at Catch

Role Overview:

• Or client is looking for an exceptional Associate Content Specialist with a keen eye for writing and a genuine passion for building brand visibility across the channels where our audience spends their time.
• This individual will play a pivotal role in helping shape and execute their content strategy to elevate the company presence – not just on our own channels, but across the social platforms, forums, and communities where HR leaders and business decision-makers show up.
• Key responsibilities include writing content aimed at a B2B audience, ensuring content is SEO optimised in collaboration with the SEO Manager, managing and growing the company presence on social media and community platforms, and assisting the Content Manager in distributing content across channels to drive leads.
• A critical dimension of this role is improving the company's overall brand visibility – making sure their perspectives, expertise, and solutions are seen, trusted, and remembered across the web.
• This individual will continuously experiment with tone, phrasing, formats, and mediums to figure out what actually moves the needle on socials and beyond. Data, measurement, and reporting shouldn’t scare you – they should feel like tools to better understand the impact your work is making on the brand.

Requirements

Key Responsibilities:

• Write and publish strategic blog content in line with the content calendar and propose new ideas.
• With direction from the SEO Manager, ensure all content is SEO optimised to drive impressions and organic leads – and regularly re-optimise existing content to improve rankings.
• Own the company's social media presence on LinkedIn and other relevant platforms — writing, scheduling, and publishing content that builds brand visibility, drives engagement, and grows our following.
• Experiment with formats, hooks, and angles on social media to continuously learn what resonates. Use those insights to sharpen how we show up as a brand.
• Build and manage the company's presence on community platforms including Reddit, Quora, and relevant HR/global hiring forums, contributing genuinely useful content that establishes the company as a trusted voice.
• Contribute to the company's broader brand visibility efforts – including representation across the web sources that AI agents and LLMs index and cite.
• Monitor performance across channels using tools like GA4, HubSpot, and social analytics, and report on key metrics to inform strategy.
• Collaborate with sales and cross-functional teams to ensure alignment across marketing and sales collateral.
• Stay ahead of trends in B2B content marketing, community building, and SEO, continuously bringing new ideas to the team.

Qualifications & Experience:

You have:

• Strong writing skills across formats – a portfolio that demonstrates clear, engaging copy across social, email, web, and/or community writing.
• A genuine passion for social media and a drive to experiment with what works to elevate a brand’s visibility and voice.
• A curious, test-and-learn mindset – comfortable trying new angles, formats, and tones, and using results to iterate.
• Experience in content or marketing, with a working understanding of SEO fundamentals.
• Familiarity with social media scheduling and analytics tools.
• Detail-oriented, with excellent writing, editing, and collaboration skills.
• Excellent organisational, project management, and time management skills.

Nice to Have:

• B2B SaaS experience.
• 2+ years of experience in a content, communications, or social/community management role.
• Experience managing brand presence on LinkedIn or community platforms such as Reddit or Quora.
• Experience with European and/or North American marketing.
• Understanding of generative engine optimisation (GEO) or AI search visibility strategies.
• Experience growing a brand’s presence in AI-cited sources (e.g. structured FAQ content, forum authority, third-party mentions).
• Experience with data tools like GA4 and HubSpot.
• Experience with SEO tools such as SEMRush or Ahrefs.