Associate Manager, Trade Marketing at BIC

MAIN RESPONSIBILITIES / TASKS

Trade Marketing Responsibilities

• Ensures brand strategies are translated into strong in-store execution, promotional campaigns and retailer-specific plans that drive sell-through and market share.
• Plan and execute promotional campaigns, seasonal drives and retailer activations.
• Work closely with POSM suppliers and in-store media suppliers to brief, review and coordinate campaign specific POSM and various elements
• Work closely with the Operational Teams to ensure POSM deliveries and on-time execution
• Coordinate in-store POS material, merchandising tools and display requirements.
• Ensure promotions are implemented on time and within budget.
• Evaluate promotional effectiveness and recommend improvements.
• Assist in developing annual trade marketing plans aligned to brand and sales objectives.
• Translate marketing campaigns into retail-ready activations for modern trade, wholesale and independent channels.
• Build channel-specific strategies for key customers and regions.
• Identify trade opportunities to improve visibility, sales and distribution.

POS, Corporate gifts and other marketing materials

• Efficient order placements
• Ensuring delivery to depots
• Purchase order creation and invoice processing.
• Manage re-ordering process for SA and Distributors
• Coordinate in-store POS material, merchandising tools and display requirements
• Plan and execute promotional campaigns, seasonal drives and retailer activations.
• Ensure promotions are implemented on time
• Manage final implementation from Sales Team (i.e., PP Documents with images) and communicate with the broader marketing team.

Marketing and Advertising 

• Assist and work closely with the Marketing Manager to implement the developed marketing strategies and related activities to increase penetration and market share for assigned group of brands with a focus on digital platforms.
• Implements in coordination with the Marketing Manager (within budget limits) the operational marketing campaigns to achieve the defined marketing objectives.
• POSM – Liaise with agencies, printers and suppliers; Ensure cost-effective production and execution;  Executional elements (Distribution Schedule with Ops team | Distribution quotes Shave & Gibson/OPI vs RTT | Usage reports (POSM not utilized and action to recycle left over POSM)
• Consumer Campaigns – Operational Elements | Timelines for activations | Management of various executional partners | Prize fulfilment | Terms and Conditions
• Digital – On time delivery of key elements on digital | Management of overall digital calendar as well as smaller campaigns (When ready-writing briefs | manage content creation with agency | approval process with MEA). Timeline management of content delivery to MEA and PHD (Media).
• Project Plan write up and management of the process
• NPD- Supporting delivery of key NPD’s; Support new product launches and ensure launch readiness across trade channels
• Teacher Marketing Support – ensure communication, liaison and management with agency to ensure required number of teachers boxes are designed, created and executed on time
• CSR Management: Liaising with partners, managing collaborations, issuing stock and follow up on activities (photo feedback, number of students impacted etc.)

Post Marketing Campaign performance understanding.

• Compiles post campaign reports in conjunction with Category Manager input.
• Competitor activity over the time – In-store | Offline
• Presents feedback in Sales and Marketing meeting forums.

General and ad hoc marketing administration activities and support.

• Creating data reports utilizing JDE (PowerBi) and Circana.
• Sample management
• Stock adjustments
• Warehouse and Marketing Room Management
• Internal Communications
• Design Briefs

Quarterly competitor analysis

• Monitor competitor activity and identify opportunities in market.
• Collate information for competitor analysis.
• Complete report.
• Set up meeting for competitor analysis -Quarterly.

Key performance Indicators

• Meeting deadlines for key duties.
• Continuous communication with relevant stakeholders.
• Digital campaign assistance and implementation aligned to the category objectives and in conjunction with the Marketing Manager.
• Timeous delivery of all administration and analysis required.
• Support to the Marketing Manager as required.

QUALIFICATIONS

Knowledge, Skills, Competencies

R= Required              D= Desired

Simple Criteria 

• 2 – 3 Years’ experience in a Marketing Assistant or Junior Brand Manager role preferably in FMCG
• R- BA or BCom Degree in Marketing or equivalent
• R- Good understanding and passion for Marketing and social media
• R- Able to communicate clearly and effectively in English, orally and in writing.
• R- A passion for our brands, and a strong execution and results focus are essential, in addition to project management skills and the ability to prioritize.