Associate Product Marketing Manager, Program Research (English) at Google

Minimum qualifications:

• Bachelor's degree in Marketing, Business Administration, Sociology, Communications, Marketing Statistics, Econometrics, a related field, or equivalent practical experience.

• Experience working in an agency, tech marketing, brand management, strategy consulting, or a related fields.

• Ability to speak and write in English fluently.

Preferred qualifications:

• Understanding of Google's products and the technology industry.

• Demonstrated analytical success, with capacity for developing and understanding strategy.

• Global mindset and ability to think across disciplines, industries, cultures and scenarios.

• Demonstrated innovation and creative problem-solving abilities.

• Effective written and verbal communication skills.

• Effective technology, creativity, and leadership skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global early-career program. As the start of your career in Marketing at Google, the APMM Program provides the skills you will need to become a successful Marketer.

Benefits of the program include: Rigorous learning and development, international trips to learn more about our business in global markets, two rotations (the first one is 18 months and the second one is 12 months in duration) to gain exposure to different products, Marketing functions, and/or global locations, extensive opportunities for networking across Marketing with APMM peers and alumni, and mentoring from executive leaders. You can find more information about the APMM program on the Google job site at this https://careers.google.com/programs/apmm/.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Define and execute go-to-market strategies and organizational coordination for new feature launches.

• Develop messaging, collateral, events, and business strategies aimed at acquiring advertisers and publishers, increasing our engagement and measuring the efficacy of such programs.

• Use quantitative methods, models, and research to help Google better understand consumer and advertiser behavior to provide important feedback into the product and strategic development cycle.

• Determine Return on Investment for projects.