B2B Marketing and Communications Lead at iStore

Job Description

• iStore Business is seeking a strategic B2B Marketing & Communications Lead to own and drive the enterprise marketing function. This role is responsible for defining how iStore Business shows up in the market — shaping positioning, messaging, go-to-market narratives, and thought leadership that aligns with complex B2B buying environments and longer sales cycles.
• The successful candidate will act as the primary marketing interface for Enterprise and SME stakeholders, working closely with sales leadership to ensure marketing activity is directly aligned with pipeline priorities and commercial objectives. This is a strategic role with execution-level accountability.

Key Responsibilities

B2B Strategy & Positioning

• Develop and own the B2B marketing and communications strategy
• Define value propositions, messaging frameworks, and narrative pillars
• Ensure messaging reflects enterprise customer needs, complex buying groups, and longer sales cycles
• Translate business strategy into clear, market-facing communications

Campaign & Go-to-Market Leadership

• Lead the development of B2B go-to-market narratives for campaigns and initiatives
• Partner with sales leadership to align marketing activity with pipeline priorities
• Provide clear briefs and strategic direction to the central marketing team for campaign execution
• Ensure consistency and quality of messaging across all channels
• Own & Implement end-to-end all marketing campaigns including taking point on compiling briefs and working with relevant agencies or other stakeholders to ensure timeline delivery
• Provide detailed campaign reporting whether digital or other to show clear impact and results

Thought Leadership & PR

• Own the thought leadership strategy, including executive positioning
• Identify themes and topics where the business can credibly lead industry conversation
• Work with internal stakeholders and external agencies to secure appropriate PR exposure
• Support spokesperson identification and messaging for media engagement

Digital & LinkedIn Communications

• Define LinkedIn and social communications approach (brand and leadership voices)
• Establish content pillars and governance to ensure insight-led, not promotional, content
• Guide tone of voice and messaging for B2B audiences across digital channels
• Champion the implementation and execution of all digital marketing elements, including detailed reporting on results

Stakeholder & Relationship Management

• Act as the primary marketing interface for Enterprise and SME stakeholders
• Partner closely with Sales, Product, and Services teams to ensure alignment
• Manage agency and partner relationships

Success Measures

• Clear, documented B2B messaging and positioning frameworks in place
• Improved satisfaction from Enterprise stakeholders regarding marketing support
• Increased consistency and quality of enterprise-facing communications
• Stronger thought leadership presence and relevant PR coverage
• Clear alignment between enterprise marketing activity and sales priorities
• Proven results through relevant reporting

Experience Required

• Proven experience in B2B and enterprise marketing and communications
• Strong background in positioning, messaging, and narrative development
• Experience supporting complex, solution-led sales environments
• Demonstrated ability to work at both strategic and execution-briefing levels
• Comfortable influencing senior stakeholders across sales and leadership teams

Preferred

• Experience with thought leadership, PR, and executive communications
• Background in technology, enterprise IT, or Apple ecosystem environments
• Familiarity with B2B digital marketing, particularly LinkedIn strategy and content governance
• Experience within or marketing to Financial Services, Healthcare, Education, or Creative industries