BMC Recruitment Brand – Candidate Experience Lead at Ernst & Young Global Limited (EY)

You will get the opportunity of embracing disruption and helping to shape the future of work for EY, our clients and our people. There’s a lot of exciting work to be done and we have a compelling story to tell recruits. You will be part of a team that will innovate, create and advance our brand among recruits while building a new foundation for how we support recruitment brand globally at EY.

Your Key Responsibilities

• Collaborating with members of the Global Recruitment Brand team and professionals in the regions to execute on our recruitment brand priorities
• Developing tools, resources and guides to provide our recruiting teams (both graduate hire and experienced hire) with best in class programmes, appropriate tonal language and ensure distinctive execution
• Developing strong campaign deployment plans, toolkits and KPIs
• Project managing campaign activation
• Working alongside Creative Services, GDS and where necessary third-party agency to develop and implement creative campaigns and compelling content
• Implementing innovative marketing solutions to accurately communicate our employer value proposition and inspire potential recruits with EY’s purpose
• This will require critical collaboration with functional marketing experts in advertising, web, email, social media, events, direct mail, and PR.
• Ensure all campaigns are relevant to local markets
• Provide budgetary and financial management input to Recruitment BMC programmes
• Give input from a talent perspective to firm-wide programme development and EY brand activity
• Build a network of Recruitment marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programmes
• You will be responsible for leadership communications to partners and the broader practice on a range of topics, and contribute to firmwide messaging on strategic issues
• Support the digital first approach to content creation and communication
• Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s communications and brand strategy generally and its communications approach in particular
• Work closely with BMC Regions to ensure programmes are relevant and can be executed

Skills And Attributes For Success

• Excellent written and oral communication skills (including presentations) as well as listening and interpretation skills
• High levels of cultural awareness
• Can show creative flair and innovative thinking
• Demonstrated teamwork and leadership skills
• Excellent project management skills
• Experience managing creative resources, both internal and external
• Ability to write long and short copy (content) fit for purpose across different social media channels, digital and internal platforms
• Clear understanding of branding, marketing processes, strategy and social media
• Excellent attention to detail
• Able to work effectively across different cultures and time zones and build relationships quickly
• Unfazed by changing priorities and ambiguity

To qualify for the role, you must have

• 5-7 years’ experience in a similar role in professional services
• Suitable marketing degree/diploma
• Possess deep knowledge in social media strategy, digital and business to business marketing/communications
• Accomplishes work with little direction
• Prioritizes and tracks large, complex projects
• Understands stakeholder management
• Identifies and manages key resources needed to execute

Ideally, you’ll also have

• Ability to tell a brand story visually in an engaging way
• Ability to understand and break down complex subject matter
• Knowledge in using various digital technologies (e.g., content management systems and platforms)