Brand Ambassador South at Diageo

Job Description :

Trade:

• Supports and drives distribution, ROS & value share of new & existing brands (for e.g., through training, dinners, innovative launch events, consultation on persuasion programmes and menus, etc)
• Focused on building category knowledge and positioning our brands as the ultimate brand of choice within the category.
• Drives drinks trends & always delivers impeccable standards.
• Assists CM team with pouring contracts for cocktails and spirit brands by owning drinks menus and staff loyalty programs, etc.
• Leads & owns the design and implementation of the global DBA Programme across PEM, and the training of bar staff in Mozambique, Zambia and Ethiopia.
• Creates & leads bespoke solutions to Reserve customers with CM.
• Leads and manages events with TLA Outlets and 3rd Party Collaborations
• Develops breakthrough trade & industry relationships.

Consumer:

• Builds brand equity through engagement, inspiration & epitomising the Reserve brands and Luxury ethos.
• Continually acting as the Influencer to build Brand Advocacy – seen as the thought leader who can skilfully influence consumers, celebrities, and other stakeholders

Internal:

• The “go-to” person for future trends & used as our internal agency to lead thinking around drinks / drinking issues.
• Knows the competition thoroughly with insights for Diageo.
• Leadership thinking on Serves and POS
• Training on Brand & Category /Luxury trend across entire Diageo tea