Brand and Communications Manager at Telesure Investment Holdings (TIH)

Specification    
Brand Strategy and Effectiveness

• Serve as ambassador for the essence of the brand and/or maintain a portfolio of brands, defining the measures used to determine brand effectiveness and using the results to inform future activities. Develop and implement an integrated brand strategy to yield optimal business results. Measure brand effectiveness and use results to determine strategies to improve brand power.

Brand Positioning

• Manage the alignment of all the elements of the brand positioning with the brand strategy and the marketing goals.

Marketing Communications

• Create marketing communications plans across all media to support the business plan and increase sales.
• Effectively utilise all channels, in an integrated and coordinated manner to deliver on brand strategy.
• Identify suitable brand opportunities and execute accordingly.
• Manage all communication activities to align with business and marketing objectives, working with agency partners on developing and implementing overall communications strategy.
• Ensure a favorable brand and business image is maintained with the public.
• Align communications with business vision and values.
• Ensure integrated communications throughout all the marketing functions and provide communications support to other areas of the business.
• Direct and manage development and implementation of internal communications strategy (Hippo Internal and TIH platforms).
• Explore innovative ways to communicate and ensure the internal brand remains progressive.

Content Management

• Manage content creation for various target audiences in line with organizational brand guidelines to publish on external websites, blog articles, social media, internal communications, and newsletters.

Stakeholder Engagement (Internal and External)

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. Agency management: Manage day-to-day agency operations in order to achieve optimal return from agency resources.

Marketing Execution

• Deliver specified outcomes and provide others with expert advice while working within established marketing programs.
• Create brand prominence through coordinated activities and communication. Deliver against business metrics through multiple activities and touchpoints.

Data Collection and Analysis

• Conduct research using primary data sources and select information needed for the analysis of key themes and trends. Use this research and data to inform the brand strategy.

Marketing Impact Assessment

• Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.

Leadership and Direction

• Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organization's mission and vision; motivate people to achieve local business goals.

Portfolio Management

• Deliver small project workstreams, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organization's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Requirements    
General Education

• Grade 12/ SAQA Accredited Equivalent (Essential);
• Undergraduate Degree in Brand Management or equivalent (Essential);
• Postgraduate qualification degree in Brand Management (Advantageous)
• Continuous learning through short courses in Brand Management (Advantageous)

General Experience

• 3 - 5 years' Strategic Brand Management experience (Essential);
• Agency experience (Advantageous);
• Traditional and Digital Media experience in both buying, planning and strategy (Advantageous)

Managerial Experience

• 1 - 2 years experience of supervising and directing people and other resources to achieve specific end results within limited time-frames (Advantageous)

Closing Date: 4th, April 2022