Brand Co-ordinator at Pepkor Speciality

• This role acts as a crucial link between various marketing functions and departments, ensuring consistent brand messaging, adherence to brand guidelines, and effective implementation of campaigns that drive brand awareness, preference, and customer loyalty.
• The role is responsible for representing and leading brand building activities across sponsorships, CSI, internal communications and ensuring that the brand experience across all marketing outputs is consistent and builds ongoing brand equity both for internal and external stakeholders.  

Qualifications    

• Matric (National Senior Certificate)
• Bachelor's Degree / Diploma in Marketing, Communications, Public Relations, Business Administration, or a related field is preferred

Knowledge, Skills and Experience    

• Minimum of 1-3 years of experience in a marketing, brand, or communications support role, preferably within the retail sector or a related agency
• Experience assisting with campaign coordination and managing marketing materials
• Familiarity with social media platforms and digital marketing basics as well as communication and partnership management
• Foundational understanding of marketing principles and brand management.
• Basic knowledge of digital marketing channels (social media, email marketing).
• Familiarity with brand guidelines and their application.
• Understanding of general marketing campaign processes and timelines.
• Knowledge of project management basics.
• Awareness of current retail trends and consumer behaviour in South Africa.
• Proficiency in Google platforms.
• Familiarity with graphic design software (e.g., Canva, basic Adobe Creative Suite) is a plus.

Key Responsibilities    

• Excellent ability to manage tasks, prioritise, and maintain organised records.
• Meticulous in reviewing content and ensuring accuracy and brand compliance.
• Strong verbal and written communication skills, able to interact effectively with various stakeholders.
• Collaborative, able to build good working relationships with colleagues.
• Self-starter with a willingness to take ownership and solve problems.
• Ability to handle multiple tasks, work in a fast-paced environment, and adjust to changing priorities.
• Basic ability to gather information, track metrics, and summarise findings.
• Ability to identify and address minor issues independently.
• Comfortable with digital tools and platforms relevant to marketing.
• Effective in meeting deadlines and managing workload efficiently.