Brand Manager (Cape Town CBD) at Flash Group

Why this role matters

• As our Brand Manager, you’ll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.

What you’ll own

Brand strategy and planning

• Co-own the brand growth strategy for specific products/services.
• Contribute to the development of annual marketing strategies and plans based on business strategy.
• Contribute to the development of relevant brand and product campaign strategies across relevant channels.
• Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.

Campaign design, management and execution

• Supports particular product/channel growth.
• Develop & launch product and brand campaigns, in line with the product & brand strategies.
• Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
• Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
• Evaluate creative work against the brand strategy and brief.
• Determine unique selling propositions with effective brand messaging.
• Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
• Assists with for media decisions and implementation.
• Enhance product/brand awareness on digital, social and events platforms.
• Assists with budget management and the delivery of KPIs and agreed targets.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer behaviour better.
• Uncover and share market and competitor intel & research to be proactive & market-responsive.

Stakeholder Management

• Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Requirements

Experience we’re looking for

• Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a brand or marketing management role
• Minimum of 3+ years brand management/relevant advertising/marketing experience
• Portfolio of work on one or more products/brands
• Experience working with – briefing & guiding - creative teams & creative campaign development

Bonus points if you have…

• Experience working in a fintech company
• Cross-industry experience
• Experience working with main market consumer audiences
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow

You’ll thrive in the Herd if you have…

• Creative strategic thinker - able to address and solve problems both logically and creatively
• Confident communicator – can effectively communicate with and present to internal & external stakeholders
• Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutions 
• Adaptable – able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal
• Flexible – willing to be flexible in their job role and work across disciplines to get things done
• Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,
• Open and fuelled by curiosity – open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
• Works collaboratively – strong belief in the power of collective thinking and input to drive approach and outcomes
• Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish

Perks that make your life easier

• Catered lunch four days a week for office-based team members.
• An open coffee bar and snacks.
• Employee Assistance Programme.
• Corporate Social Investment events and opportunities to give back.
• Free on-site parking.
• Access to LinkedIn Learning.
• Social events throughout the year.
• Group risk benefits.
• Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.