Brand Manager (Centurion) at Montego Pet Nutrition

Description

• Your Role: Brand Custodian & Growth Driver 
• As the Brand Manager, you’ll oversee the brand’s positioning, performance, and expansion, ensuring it resonates with consumers, retailers, and key market segments. 

How You’ll Make an Impact: 
Brand & Product Strategy 

• Manage the product portfolio and drive strategic NPD (New Product Development) launches. 
• Align brands with consumer needs, key retailer groups, and regional market trends. 
• Implement growth drivers through trade activities, brand awareness campaigns, and national & tactical projects. 

Sales & Market Insights 

• Analyse sales data, market trends, and consumer behaviour to identify opportunities. 
• Adapt brand strategies to reflect market shifts and retailer dynamics. 
• Ensure brands stay competitive through a clear understanding of the retail landscape. 

Project Execution & Budget Management 

• Plan and execute marketing campaigns with the Brand Marketing Manager. 
• Work with internal teams and agencies to bring brand strategies to life. 
• Monitor performance and make data-driven decisions to optimize results. 
• Track and manage budgets to ensure the best ROI on marketing activities. 

Retail & Trade Engagement 

• Strengthen brand presence across key retailers and distribution channels. 
• Engage with key account managers and execute activities to drive in-store visibility and sales growth. 
• Work closely with sales teams to align brand goals with retail execution. 

Why Montego? 

• We’re Africa’s leading pet nutrition brand, rapidly expanding into international markets. Join a team that values innovation, collaboration, and market leadership in the pet care industry. 

Requirements
What We’re Looking For: 

• Brand Custodian – Experience in managing brand portfolios and market positioning. 
• Marketing Expert – Diploma/Degree in Marketing, Business, or a related field. 
• Strategic Thinker – Proven experience in FMCG or the pet industry. 
• Data-Driven Decision Maker – Strong ability to analyse sales trends and consumer behaviour. 
• Campaign Leader – Skilled in trade activations, brand awareness, and tactical projects. 
• Retail-Savvy – Understanding of key retailer groups, channels, and competitive dynamics. 
• Tech-Savvy – Proficient in CRM tools and marketing software.