Brand Manager at Clover S.A. Proprietary Limited

Job Advert Summary    

• Clover has an exciting opportunity for an experienced and professional Brand Manager to join the Marketing team. The individual must be passionate about creating Premium, high-quality Food & Beverage brands that resonate with consumers and stand out in a competitive FMCG landscape. The Brand Manager must be analytical, must possess excellent commercial acumen and be strategic to lead the development, execution and grow market share and product profitability.

Requirements    

• Honours Degree
• Relevant experience in applying job-related concepts, techniques and processes at the required level 
• Experience in working with senior management
• People management experience  
• Working knowledge of Social Media Platforms e.g. LinkedIn
• Business English: Fluent
• Computer literacy (Advanced) 
• Code 08 Driver's license
• Travel off-site/overnight stay

Competencies    

• Ability to influence 
• Coach and develop people 
• Proactive and action orientated 
• Maintains high standards 
• Achieves Results Effectively 
• Build high performing teams 
• Business acumen 
• Lead and drive change for improvement 
• Collaborate with others to achieve a common objective 
• Commitment and motivation 
• Administrative capabilities 
• Thinking and reasoning logically 
• Application of financial principles and practices 
• Ability to negotiate 

Duties and Responsibilities    

Plan, coordinate and implement strategies, marketing plans and budgets  

• Review and develop strategic and annual brand plans with marketing budgets for product portfolio 
• Implement roll-out and coordinate brand plan activities between all parties involved.
• Provide support for ‘Below-the-line'' activities, including POS, sampling and activations 
• Plan and interpret brand architecture/brand blueprint/brand diamond 
• Manage and optimise brand/product life cycles on portfolio 
• Evaluate design and maintenance of brand image (logo, graphic design, etc.) in portfolio 
• Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability 

Identify new product concepts and successful commercialisation within Project Driven System  

• Liaise with product development in order to identify, develop and launch new product concepts 
• Coordinate the update/upgrade of product packaging through R&D 
• Present product concept definition, product proposal, preliminary and final business case 
• Launch product to internal customers and follow up with Trade launch 
• Manage Trade launch phase and do post launch evaluation of changed products 
• Develop marketing support campaign for the launch of the new product, line extensions, packaging changes, etc.
• Develop an understanding for the Industrial processes related to the product portfolio

Maintain appropriate market intelligence base  

• Ensure that comprehensive U&A research study are done regularly on brands in portfolio 
• Analyse and interpret research results in order to apply insights and learnings to improve product performance in future 
• Commission annual brand health studies in order to ensure brand remains relevant for target market 
• Evaluate market volume/value growth trends and Market shares for relevant product categories in portfolio through Nielsen reports 
• Evaluate data, marketing and competitor information from various sources like Trade visits, research info, publications, including sales performance, promotion performance and market analysis 

Plan and control marketing expenditure of product portfolio within the budget  

• Develop briefs for suppliers, evaluate quotes of different suppliers 
• Verify invoices and create purchase orders for approval 
• Monitor and process marketing related expenses 
• Control and report on actual monthly and YTD marketing expenditure vs budget via Marketing tracker tool
• Ensure marketing expenditure administration is executed according to Auditors and 
• Procurement's process requirements 

Monitor sales statistics  

• Analyse sales volumes (daily) and profitability performance of product portfolio by SKU, Region, Channel
• Make recommendations based on sales analysis and implement 360 degree action plan with Sales/KA/Planning/Distribution 
• Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc. 
• Coordinate the commercial activities with Sales, Production, Commercial and Distribution of the relevant product categories 
• Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing 

Manage staff - where applicable  

• Ensure optimal utilisation of staff 
• Apply consistent discipline 
• Train and develop staff 
• Conduct meetings and ensure effective communication to all 
• Liaise and communicate with management in all departments 
• Set objectives, manage and measure performance of subordinates 

Deadline:30th January,2026