Brand Manager - Dettol at Reckitt

About the role

• Are you ready to be at the forefront of Marketing Department? Reckitt is looking for an energetic Brand Manager with a knack for Marketing strategy and a passion for growth. To elevate our iconic Dettol brand to new heights by immersing yourself in consumer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to develop and implement strategies that resonate with local consumers, bring them to life through innovation and communication offline and online and generate strong sustainable business results. We offer the opportunity to shape our consumer experience for millions and transform our products journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities
In summary, you'll:

•  Devise and implement ecommerce strategies boosting brand reach and growth. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
• Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
• Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flawless Project Management to Innovation & Renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
• Consistently analyses brand performance KPIs (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking). Translates them into actionable business opportunities in the form of business development initiatives (BDIs) and new product launches (NPDs)
• Understands the omnichannel environment and contributes to the creation of attractive and rewarding brand experiences across the consumer engagement funnel.
• Accountable for tracking marketing budget and demonstrates understanding of the impact of Marketing, Trade investments and other P&L elements on the brand.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand’s equity and company's reputation.
• Work across teams, orchestrating digital marketing initiatives specific to online retail.
• Analyse market data and online shopping trends to refine brand strategies.
• Curate product listings and content creation that resonate with our audience.
• Measure campaign success and glean insights from KPIs to sharpen future tactics.

The experience we're looking for

• Minimum bachelor’s degree in business management and marketing with excellent record of accomplishment
• Minimum of 5 years’ experience within the FMCG environment.
• Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health
•  Proven track record in developing successful ecommerce strategies.
• Demonstrated creativity in brand strategy and the ability to drive innovation.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flowless project management to innovation & renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
• Consistently analyses brand performance KPI's (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking)
• Accountable for tracking marketing budget and demonstrates understanding of the impact of marketing. Trade investments and other P&L elements on the brand
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand's equity and company's reputation.
• Demonstrate Curiosity and interest in finding out more about the brand's target Segment  their life storage, attitudes and behaviors, value interests, and passion points.
• Selfstarter, with a strong sense of urgency & ownership, an independent thinker, with strong leadership and communication skills, with the ability to thrive in a cross functional environment.
• Innovation & Creativity: Champion product development process and business improvement to ensure quick response to changes in Consumer needs.

The skills for success

• Data Analysis, Marketing, Adaptability and Innovation, Digital Marketing Expertise, , FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).