Brand Manager - Diabetes (Gauteng) at Aspen Pharma Group

KEY RESPONSIBILITIES

Strategic Decision making

• Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (Doctor, Pharmacy, Wholesale & Retail)
• Strategies need to create demand for Brands in portfolio’s by ensuring the necessary support to the sales teams with high levels of energy, motivation, integrity, and urgency to help them achieve sales targets.
• Market analysis and gathering insights to arrive at strategic intent.
• Develop succinct portfolio/brand strategies with supporting tactical plans in form of a Brand Plan to drive the strategic intent.
• Successful roll out and lead the implementation of tactical plans and monitor the roll out.
• Implementation, monitoring, and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment.
• Anticipate future trends in disease management and the market environment. 

Commercial capability

• Ability to set sales budgets agreed in the business.
• Managing advertising budget and spend for the portfolio.
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth.
• Ability to interpret and implement insights drawn from a variety of internal and external data sources.

Sustainable business growth and profitability

• Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and managing distributor and wholesaler’s stock holding as well as backorders.
• Effectively manage and monitor sales as well as promotional budgets
• Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI.
• Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI.
• Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making.
• Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch ready.
• Pipeline management to secure future portfolio assets with NPL team.

Innovation

• Innovative way of thinking to secure a competitive advantage.
• Solution orientated Provide creative direction for brand/ portfolios strategies.

Internal and external customer interaction

• Enthusiastically communicate plans and results with the Sales force, business leadership and relevant teams within the business regularly
• Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets and achieve brand/portfolio priorities through engagements.
• Sense of urgency in resolution of customer queries
• Quality assessments of portfolio/ brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights.
• Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements.

SKILLS AND ATTRIBUTES

• Enthusiasm, passion, high energy are key requisites
• Commercial acumen
• Analytical skills
• Project management
• Networking ability
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self -motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment