Brand Manager: Dilutables at Tiger Brands

THE JOB AT A GLANCE

As a Brand Manager: Dilutables, your portfolio will comprise of iconic brands such as Rose’s, Hall’s, Brookes, Low-Cal, Tru-Lem and Sixo, you will report into a Marketing Manager.  You execute brand plans while achieving short- and medium-term sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with key stakeholders, leveraging their expertise to optimise the marketing mix including pricing, promotions, product innovation and packaging.

Responsibilities

WHAT YOU WILL DO

• Translate marketing insights and analysis of key issues and opportunities into commercially clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed 
  growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication 
• Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your
  brand(s), culminating in the delivery of a Communication Strategy sign off and campaign judging and sign-off of above-the-line and below-the-line campaigns vs the agreed brand blueprint     
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

WHAT YOU WILL BE MEASURED ON

• Brand(s) Net Sales volume and value growth
• Marketing ROI
• Brand health
• Market share (%)
• Brand profit / Gross margin
• Weighted / numeric distribution
• Innovation Performance
• Environment created
• Innovation performance
• Strategic insight

Qualifications

WHAT YOU NEED TO BRING
 Key attributes and competencies

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer Marketing roles
• Consumer obsession and insights-driven – an enquiring mind, and sense of curiosity with a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade-offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and general trade 

Experience

• 3+ years brand management experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSci/BCom preferable
• Proven record of successful brand development and Idea to Market strategies
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
• Experience working on Beverages brands will be advantageous