Brand Manager at Faircape Group

Job Description

• The Faircape Group constitutes a group of companies with interests in a number of activities including Healthcare, Retirement Holdings, Inpower (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Telecommunications and an ISP, infrastructure installation, Property Management, and related activities.
• Are you ready to use your marketing skills to make a real difference in people’s lives? At Faircape Health, we provide world-class sub-acute care, rehabilitation services, and long term care that transform the daily experiences of individuals and their families. We’re looking for a vibrant and highly organized Brand Manager to join our team and help us share this story.
• In this pivotal role, you’ll play a key part in shaping how our communities see and experience Faircape Health — executing brand strategies, creating meaningful campaigns, and ensuring our message of quality care, compassion, and excellence reaches the right audience. If you thrive in a fast-paced environment, love collaborating, detail orientated, and are hands-on then this is your opportunity for you.

Why Join Us?
At Faircape, we value our employees and offer a range of benefits, including:

• Quarterly performance bonuses – your hard work deserves to be rewarded!
• Long service leave – we appreciate and recognize your dedication.
• Above market-related salary - we pay for your expertise 
• Onsite Barista – enjoy free, barista-made coffee! ☕
• Subsidised vending machine snacks – quick energy boosts when you need them.
• Discounted internet (ISP) packages – stay connected at a reduced cost.
• Fixed flexi-time (06:30 - 18:30) – supporting work-life balance.
• Subsidised parking – making your commute hassle-free.

Key Responsibilities

• Execute the overall brand and marketing strategy across the business.
• Design, propose, and implement campaigns that directly support the brand objectives.
• Apply Above-the-Line (ATL) Marketing marketing expertise across print, premium brand, and healthcare contexts.
• Support and execute marketing, advertising, and communication initiatives in line with company goals.
• Coordinate and brief tasks effectively as part of the marketing plans for assigned brands.
• Plan and deliver field marketing and activations with precision and consistency.
• Manage the workflow of marketing material requests between HODs and the Marketing Production Team.
• Oversee stakeholder engagement for approvals and decision-making to ensure smooth execution.
• Ensure timely delivery of marketing materials to the relevant departments. 
• Customer Journey & Experience - Map and understand key touchpoints across the customer journey, and support in the development and own the execution of strategies that improve engagement and satisfaction at each stage.
• Performance Tracking & Agility - Monitor and analyse the performance of all marketing collateral.  Optimise campaigns and discover new opportunities to engage customers effectively.

Requirements
Qualifications

• Tertiary Qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related field would be highly beneficial.

Experience and Knowledge

• Proven experience within a similar role.
• Experience in marketing across multiple industries will be an advantage.
• Digital marketing experience (Social Media, Google Ads, campaign management, lead capturing, SEO).

Skills & Attributes

• Proficiency in marketing tools and platforms.
• Highly organized with excellent project management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple stakeholders effectively.

Specific Requirements

• Clear health record
• Clear criminal record
• Clear credit record
• Two written references