Brand Manager at Faircape Group

Responsibilities: 

Brand Ownership & Strategy

• Take full ownership of the Faircape Life brand
• Continuously refine positioning to ensure relevance, differentiation, and growth
• Align brand strategy with business objectives and sales targets

Lead Generation & Sales Enablement

• Drive quality lead generation strategies across digital and traditional channels
• Work closely with internal teams to improve conversion and sales outcomes
• Identify gaps in the customer journey and implement improvements

Marketing & Campaign Execution

• Plan and execute integrated marketing campaigns that drive measurable results
• Oversee content, digital platforms, and campaign performance
• Ensure consistency and quality across all brand touchpoints

PR & Market Positioning

• Be actively involved in PR strategy and execution
• Build and strengthen brand presence in the market
• Identify opportunities for partnerships, exposure, and brand growth

Insights & Performance

• Analyse market trends, audience behaviour, and competitor activity
• Track campaign performance and optimise based on ROI and KPIs
• Continuously test and refine strategies to improve results

Requirements

Qualifications

• Degree in Marketing, Communications, Business or related field

Experience

• Proven experience in brand management and marketing strategy
• Knowledge of the property industry or retirement sector would be advantageous 
• Strong focus on lead generation and strong outcomes
• Hands-on experience with digital marketing, campaigns, and analytics
• Experience operating within the luxury market or high-end brands

Skills & Attributes

• Strong commercial mindset – understands what drives sales
• Ability to own and grow a brand, not just manage it
• Strategic thinker with strong execution ability
• Creative, but grounded in performance and results
• Confident communicator (internal and external stakeholders)
• Highly organised, deadline-driven, and accountable
• Comfortable in a fast-paced, high-demand environment