Brand Manager (Gauteng) at Nurture Brands

Description

• At Meze Foods, we are passionate about creating bold, high-quality food brands that resonate with consumers and stand out in a competitive FMCG landscape. We are looking for a strategic and commercially minded Brand Manager to lead the development, execution and growth of our brand portfolio.
• This is an exciting opportunity for a seasoned FMCG marketer who thrives in a fast-paced environment, enjoys working cross-functionally and is driven by insight, innovation and measurable results.

The Role

• As Brand Manager, you will be responsible for shaping and executing brand and marketing strategies that drive revenue growth, strengthen brand equity and deepen consumer connection.
• You will work closely with senior management and key internal stakeholders across sales, innovation and operations to deliver impactful, insight-led marketing initiatives.

Key Responsibilities

Brand & Product Strategy

• Support the execution of the approved brand, marketing and communications plans, ensuring delivery against agreed objectives.
• Conceptualise, develop and manage all consumer-facing marketing activities, including above-the-line, through-the-line and below-the-line campaigns.
• Develop a deep understanding of the market through research, identifying key consumer drivers across economic, social and cultural trends.
• Work collaboratively with the trade and sales teams to ensure strong alignment between marketing initiatives and commercial objectives.
• Develop brand promotional activities and guidelines, ensuring consistent and effective execution.
• Monitor, review and analyse campaign performance, making data-driven recommendations for optimisation.
• Plan and manage brand presence at key events, promotions, conferences and exhibitions.

Innovation & Product Development

• Contribute to innovative growth strategies, including product development, pricing and new product launches to close market gaps and strengthen category leadership.
• Develop robust business cases for new innovations, acting as the marketing lead on cross-functional innovation projects.
• Partner with the innovation team to define project timelines, deliverables and milestones.
• Ensure projects are delivered on time, within scope and within budget, with effective resource management.

Digital Activation Strategy

• Implement the approved digital strategy within budget, in collaboration with the senior leadership team.
• Lead the launch and ongoing optimisation of the company website, ensuring content remains relevant and up to date.
• Manage updates to pack shots and brand landing pages across all e-commerce platforms.
• Enhance the company’s digital footprint and brand visibility through creative and effective digital communications.
• Oversee and manage the company’s social media profiles, ensuring consistent brand messaging and engagement.

Requirements

Essential:

• Degree (preferably postgraduate) in Commerce, Marketing or a related field

Desirable:

• Short course or certification in Digital Marketing

Experience

Essential:

• 5–8 years’ FMCG marketing experience at management level
• Proven track record of developing and executing successful, commercially impactful marketing campaigns