Brand Manager, Haematology (office based) at Novartis

Major accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators:

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. In-Field Coaching Field Force (20% of Time), Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements

Minimum Requirements:

Work Experience:

• 3-Years of Sales Experience within Healthcare or Pharma sector
• Cross Cultural Experience.
• Project Management.
• Customer experience management (Services & Solutions)
• Operations Management and Execution.

Skills:

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Education & Qualifications :

• University degree in science and or business, marketing or equivalent