Brand Manager at MultiChoice

About the Job

Purpose of the Position:

• Lead and champion the channel and content brands and manage the day to day marketing activities of the channels marketing strategy

Key Performance Objectives

• Implement Strategy
• On-Air marketing management
• Events Management

Stakeholder Management

• Develop Content Digital/Social brand strategy and implementation
• Plan and Implement marketing campaigns for content and champion channel brands

Brand Management

• Manage the day-to-day marketing activities
• Brief, manage and deliver effective TTL
• Develop, present and report on quarterly marketing plans stakeholders
• Brief, manage, deliver, and implement positioning strategy and/or repositioning strategies
• Brief and manage creative agency outputs
• Utilize consumer touchpoints in relation to Integrated Marketing Communication
• Ensure alignment between content initiatives and marketing in your channels
• Continuously monitor and report on the success of the marketing and communication plans (ATL, BTL, monitor progress, compliance, and report on performance
• Implement social media strategy to ensure targets are met
• Manage daily delivery of channel and content promos
• Ensure all promos are rated by Programme Acceptance and processed prior to micro schedule download deadlines
• Draft barter deals, ensure that barter deals are approved by legal department and barter contract terms are met
• Content, marketing, and communication plan presentations to various stakeholders as and when required.
• Manage the marketing budget (forecasting, phasing)
• Ensure effective management and recon of all barters and sponsorships
• Regular promo and brand health reporting
• Ensure brand alignment across all touchpoints
• Provide creative input on content brand designs and execution
• Create and deliver promo strategy for all programmes and campaigns
• Implement on air strategy, cross promotional strategies that contribute to channel objectives
• Approval, delivery, and distribution of promos internally.
• Manage effective promo scheduling with the promo schedulers
• Ensure promo schedules are accurate
• Ensure all promo are rated by Programme Acceptance and processed prior to micro schedule download deadlines
• Ensure promo schedules are aligned with BCCSA regulations and guidelines
• Ensure channel events are implemented in line with channel and brand strategy
• Identify sponsors that are aligned with brand
• Report on ROI of all activations
• Establish and maintain effective relationship with creative agencies and suppliers
• Manage suppliers
• Foster and develop strong relationship with production companies and sponsors
• Regular follow up and feedback with critical business partners

Qualifications

Essential

• A Degree or Post Graduate Degree in Marketing/Branding or equivalent

Experience

Technical Competencies

Behavioral Competencies

• A minimum of 5 -8 years of Marketing, branding,
• Experience in similar role
• Budge management experience
• Knowledge of current and future content trends in multiple markets and platforms
• People management experience is essential
• Relationship building
• Financial Management
• Sponsorship management
• Marketing Acumen
• Stakeholder Relationship Management
• Risk Management
• Project Management
• Presentation Skills
• Strategic Thinking
• Negotiation
• Persuading and influencing
• Innovative
• Decision Making
• Holistic Thinking