Brand Manager (Southern Suburbs (Cape)) at Flash Group

Description
Responsibilities:

Brand strategy and planning 

• Contribute to the development of annual marketing strategies and plans. 
• Contribute to the development of relevant brand and product strategies across relevant channels 
• Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies 

Campaign design, management and execution 

• Custodian or co-custodian of particular products/channels 
• Develop & launch product and brand campaigns, in line with the product & brand strategies 
• Write strategic and creative briefs and evaluate creative work against the brand strategy and brief. 
• Build effective brand messaging with unique selling propositions  
• Work with relevant stakeholders and channel managers to execute product/brand campaigns across relevant channels 
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance. 
• Responsible for media decisions and implementation 
• Work with external partners and internal stakeholders to co-create marketing content 
• Enhance product/brand awareness on digital, social and events platforms. 
• Accountable for budget management and the delivery of KPIs and agreed targets. 

Market Research and Analysis 

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. 
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. 
• Field visits/survey to understand routes to market and customer better 
• Uncover and share market intel & research competitors to be proactive & market-responsive 

Stakeholder Management  

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group. 
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. 
• Regular updates and reports to division GMs and marketing leads 

Requirements

Minimum requirements: 

• Bachelor or post-graduate degree/diploma with good results or proven experience in a marketing role 
• Minimum of 4+ years brand management/relevant advertising/marketing experience  
• Portfolio of work on one or more products/brands  
• Experience working with - briefing and guiding - creative teams  

Bonus requirements: 

• Experience working in a fintech company 
• Cross-industry experience 
• Channel marketing 
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing 
• Experience using eMarketing software and Google Analytics 

Competencies / Attributes: 

• Creative strategic thinker - able to address and solve problems both logically and creatively 
• Confident communicator – can effectively communicate with and present to internal & external stakeholders 
• Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutions  

Desired behaviours: 

• Adaptable– able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal 
• Flexible – willing to be flexible in their job role and work across disciplines to get things done 
• Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,  
• Open and fuelled by curiosity– open to new ideas, viewpoints and ways of working; different people, circumstances, cultures 
• Works collaboratively – strong belief in the power of The Collective 
• Gets hands dirty- Likes to take initiative, identify opportunities and solve problems, from start to finish